Roblox stock (RBLX) slips after Tuesday pop as Morgan Stanley trims target and insider sale filing surfaces

Roblox stock (RBLX) slips after Tuesday pop as Morgan Stanley trims target and insider sale filing surfaces

New York, January 14, 2026, 12:10 PM EST — Regular session.

Roblox Corp shares were down about 1.2% at $83.75 in midday trading on Wednesday, giving back some of a sharp jump a day earlier. The stock rose 10.5% on Tuesday to close at $84.80, with volume far above its recent pace. 1

The pullback lands as investors reset for Roblox’s next results, due after the market close on Feb. 5, with a conference call scheduled for 4:30 p.m. EST. Attention is on bookings — a measure that tracks sales of Robux and other in-platform spending before it flows into revenue over time — and whether user engagement holds up into 2026. 2

Morgan Stanley analyst Matthew Cost kept an Overweight rating but lowered his price target on Roblox to $155 from $170. In a separate note, he pointed to a new hit title, “Escape Tsunami,” reaching No. 4 on Roblox charts and called it “constructive tactically” for engagement and bookings into 2026.

A director, Anthony P. Lee, filed a Form 144 notice for a proposed sale of 7,000 shares, a filing required before certain insider sales under SEC Rule 144. The document also listed sales of 257,000 shares over the prior three months, and noted a 10b5-1 trading plan adopted in 2024, which sets trades in advance. 3

Regulatory pressure is also creeping back into the story. New York Governor Kathy Hochul is pushing a plan that would expand age verification requirements to include online gaming platforms like Roblox, tighten default privacy settings for kids, and give parents more control over spending, among other changes. Roblox senior director of product policy Eliza Jacobs said “several of the Governor’s priorities … are safeguards we have already implemented on Roblox.” 4

Separately, WIRED reported backlash around Roblox’s AI-driven age verification rollout, including complaints about misidentification and workarounds. Chief safety officer Matt Kaufman told the outlet, “You can’t flip a switch while building something that hasn’t existed before.” 5

Roblox runs a user-generated gaming platform and pays creators a share of in-game spending. It makes money mainly from sales of its virtual currency and from advertising tied to activity inside games.

Traders are likely to keep tracking whether new hit games translate into steadier spending, and whether safety and compliance changes start to show up in engagement trends. Volatility tends to rise into a report when the market is trying to pin down a company’s near-term growth rate.

But the downside case is clearer than it was a day ago: if safety checks and tighter rules damp social features or reduce time spent in-game, bookings can cool quickly. Fresh regulation — even before any bill becomes law — can also push advertisers and developers to wait on the sidelines.

The next catalyst is Feb. 5, when Roblox reports quarterly results and takes questions on its call. Investors will be listening for bookings and engagement trends — and for any color on safety measures and policy risk.

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