NEW YORK, Jan 14, 2026, 14:24 EST
- Supporters said Coney Island’s new business improvement district will launch on July 1, 2026.
- Supporters say the BID aims to improve sanitation, boost safety, and ramp up promotions along Mermaid and Surf avenues.
- Coney Island now joins New York City’s network of locally funded commercial districts.
Supporters confirmed that a business improvement district (BID) for Coney Island has been approved, with new services expected to kick off on July 1, 2026, in the Brooklyn beach area.
The timing is crucial since a BID stands out as one of the limited ways neighborhoods can secure consistent funding for essentials like street cleaning, public safety, and marketing—without relying on new city budget allocations. According to New York City’s small business agency, BIDs are financed through a special assessment charged to property owners and pump around $207 million annually into 77 districts. 1
Coney Island’s commercial streets experience steep seasonal shifts, bustling in summer but quieting down during long, lean winters for many shop owners. Advocates for the new district argue it aims to bring steadier activity throughout the year, not just boost crowds along the boardwalk.
Daniel Murphy, executive director of the Alliance for Coney Island, said a 2017 effort was too broad and lost steam during the COVID-19 pandemic. “The map was a little too big,” Murphy told the Brooklyn Eagle. Dennis Vourderis, co-owner of Deno’s Wonder Wheel Amusement Park, added that the BID will “clean our streets and sidewalks and enhance security.” 2
Supporters argue the district plan divides the workload between the amusement zone—focused on tourism and entertainment—and a “Mermaid” section designed for year-round local businesses and community hubs. The proposed boundaries stretch from the New York Aquarium near West Eighth Street to West 22nd Street along Surf Avenue, then extend down Stillwell Avenue toward Mermaid Avenue and West 33rd Street.
The Alliance for Coney Island has previously carried out programs in the area with city funds. The BID structure aims to reduce reliance on grants, the Coney Island BID steering committee website says. 3
Coney Island is the latest in a long line of New York commercial districts relying on the BID model to fund services and promotion. Take the Times Square Alliance, created in 1992 to boost and maintain the Midtown tourist hotspot. Meanwhile, the Downtown Brooklyn Partnership oversees three BIDs that handle sanitation, public safety, and marketing efforts. https://www.timessquarenyc.org/times-square-alliance/about-the-alliance 4
Local supporters say Coney Island hosts over 350 businesses and roughly 50,000 residents. The area includes amusement rides, souvenir shops, small delis, salons, and pharmacies. Vourderis noted that events like Friday Night Fireworks and sand sculpting have become key draws to encourage visitors to linger past the beach.
But BID promises often clash with numbers. The model hinges on gathering assessments, then spreading that money over services, staffing, and contracts. If revenue falls short or expenses climb, programs can be cut swiftly—especially in districts with seasonal business swings.
City Council records indicate lawmakers signed off on legislation in December to create the Coney Island BID and forwarded it to Mayor Eric Adams. The bill is currently listed as awaiting the mayor’s signature. 5
The BID push comes as part of a larger City Hall initiative to revamp the shoreline. In December, Adams unveiled a $1 billion-plus redevelopment plan for Coney Island featuring 1,500 new homes and a rebuild of the 2.7-mile Riegelmann Boardwalk. His office confirmed the administration’s backing of the BID legislation. 6
