New York, Jan 14, 2026, 18:51 EST — After-hours
- After the bell, Shopify shares dropped roughly 6%, mirroring a broader retreat in high-growth tech stocks
- Investors grappled with a mixed kickoff to earnings season alongside new economic figures
- Ahead of its upcoming results, the company is zeroing in on its “agentic” AI shopping initiative
Shares of Shopify Inc dropped 5.9%, closing at $157.51 in after-hours trading Wednesday. During the session, the stock fluctuated between $153.90 and $167.50.
The decline hit harder since investors were already pulling back from growth stocks amid big-bank earnings and fresh U.S. data. When sentiment shifts, high-valued shares can swing sharply, one way or the other. 1
Shopify’s shares dropped 5.9% in Toronto, dragging the tech sector down 4.5% for the day, according to a Reuters report. 2
U.S. retail sales in November outpaced expectations, underscoring that the economy remains strong enough to stall rate-cut speculation. That dynamic weighed on long-duration tech stocks, which depend heavily on anticipated growth. 3
This month, Shopify popped up in the buzz around “AI shopping” after Google unveiled its new “Universal Commerce Protocol,” designed to streamline AI tools’ jump from search straight to checkout. Shopify was listed as a partner, joining big retailers like Walmart, Target, Wayfair, and Etsy. 4
Shopify announced that the move aims to enable merchants to sell directly on Google’s AI platforms and to expand its checkout process into Microsoft’s Copilot through a refreshed integration. 5
Shopify president Harley Finkelstein told Vogue the industry might be “a couple of years” away from seeing most consumers shop through AI agents, highlighting the sizable gap between demos and dollars. 6
The uncertainty runs both ways. Should “agentic” shopping—AI tools that handle tasks such as purchasing—take off, Shopify’s footprint could grow significantly. But if adoption falters, investors might find themselves holding out for a revenue boost that remains distant.
Traders are also eyeing the competition. Big tech companies are moving further into the commerce infrastructure, while established online marketplaces and payment firms maintain their own checkout systems. The battle centers on who controls the buyer, the data, and the fees.
Shopify’s shares are moving in line with the market for now. All eyes turn to Thursday’s earnings and any changes in yields to gauge if Wednesday’s drop holds up.
Shopify’s next key event will be its earnings report, scheduled for around Feb. 10, per Nasdaq’s earnings calendar. 7
By that point, investors will want to see if the new AI-powered shopping channels are boosting merchant demand without cutting into margins. They’ll also be watching closely for updates on the pace of “agentic” checkout rollouts.
