New York, Jan 16, 2026, 16:41 EST — After-hours
- APP held steady in after-hours trading, last seen at $567.88, just shy of its $568.76 close. 1
- Evercore ISI kicked off coverage on AppLovin with an Outperform rating and set a $835 price target, dubbing it the “dominant” player in mobile gaming ad tech, while noting its growing foothold in e-commerce. 2
- AppLovin announced it will release its fourth-quarter and full-year results on Feb. 11, after U.S. markets close, with a management webinar to follow. 3
AppLovin shares dropped 6.3% Friday, ending the day at $568.76. Trading ranged from $560.05 up to $615.98, with roughly 8.5 million shares swapping hands.
The decline extends a volatile run for the mobile advertising platform, marked by sharp daily swings that catch investors off guard. With a long weekend coming and earnings due in February, expectations for the next report are ramping up.
Evercore ISI dropped a buy-equivalent call on AppLovin this week, but it barely moved the tape. Analyst Robert Coolbrith highlighted growth beyond just mobile gaming, noting AppLovin’s e-commerce efforts as “a material TAM expander” — meaning a significant boost to the total addressable market. 4
Barron’s pointed out the stock took a sharp dive Wednesday despite Evercore kicking off coverage. Broader tech weakness dragged down sentiment. The iShares U.S. Technology ETF dropped 1.8% that day, Barron’s reported. 5
AppLovin announced it will release its fourth-quarter and full-year 2025 results after the market closes on Feb. 11. CEO Adam Foroughi and CFO Matthew Stumpf will host a webcast at 5 p.m. ET, the company said. 6
Investors are closely tracking whether AppLovin’s AI-driven advertising platform, “Axon,” continues to boost results as the company expands further into e-commerce, according to a Zacks research note featured on Nasdaq.com. The note also highlighted ad-tech rivals like The Trade Desk and Unity Software, pointing out their reliance on automation and machine learning to sharpen ad targeting and enhance returns. 7
The downside remains clear: even a hint that ad demand is fading or that e-commerce growth is lagging behind bullish bets could slam a stock driven as much by momentum as by fundamentals.
Regulatory risk continues to loom. Bloomberg News reported in October that the U.S. Securities and Exchange Commission is investigating AppLovin’s data-collection practices. Reuters noted then that the SEC hasn’t formally accused the company or its executives of any misconduct. 8
Next week’s schedule is shifted by the calendar. U.S. markets will be closed Monday in observance of Martin Luther King Jr. Day. Trading picks up again Tuesday. 9
Another key event ahead is earnings season. Nasdaq shows AppLovin set to release its results after the market closes on Feb. 11. 10
