New York, January 17, 2026, 05:25 EST — The market has closed.
- Shares of Adobe dropped 2.6% on Friday, closing at $296.12.
- Turnover surged past recent averages while the stock continued its slide.
- U.S. markets were closed Monday; Adobe will hold its next earnings call on March 12.
Adobe shares finished Friday down 2.6%, slipping to $296.12 and hitting the low of their daily range. The software giant faced renewed selling pressure as the week wrapped up. Data revealed the stock swung between $295.44 and $304.89, with roughly 8.5 million shares traded.
The timing is crucial since U.S. stock markets will be closed Monday for Martin Luther King Jr. Day, making Tuesday the next trading day. That break leaves investors holding momentum plays and downside protection, waiting for fresh market data. 1
Adobe’s stock fell for the sixth session in a row on Friday, with trading volume nearly twice its 50-day average, MarketWatch reports. The shares have dropped roughly 36% from their 52-week peak, underperforming some of the biggest tech giants on the day. 2
Adobe didn’t release any fresh earnings news on Friday, so traders had to rely on the tape. The heavy volume likely ties to position adjustments ahead of monthly options expiration, which often boosts activity and triggers sharp moves despite a lack of major headlines.
A regulatory filing revealed a minor yet notable detail: Adobe’s Chief Marketing Officer and EVP Lara Balazs disclosed the vesting of restricted stock units (RSUs) and sold 1,976 shares at $304.09 each to cover taxes, according to a Form 4 filing. After these moves, she held just over 3,000 shares outright. 3
Sales tied to RSUs are standard and usually don’t reveal much about what executives really think. But as the stock drops and trading volume rises, investors keep an eye on insider filings, hunting for signs of discretionary selling instead of routine withholding.
Adobe is still focused on showing it can maintain growth and pricing power amid the rise of generative AI in creative software. Back in December, the company projected fiscal 2026 revenue and profits to beat Wall Street’s estimates. CFO Dan Durn told Reuters they’re witnessing “significant strength” in key products like Photoshop and Lightroom. 4
Despite the upbeat outlook, the stock has slipped in recent sessions as investors wrestle with how quickly new AI features will drive paid demand and whether rivals might erode Adobe’s premium edge.
Yet Tuesday’s sell-off could spark real trouble: dropping below the recent $300 mark might trigger a fresh surge of momentum shorts, particularly if broader software shares weaken. When positioning is tight, sparse headlines can swing sentiment sharply in either direction.
Adobe’s Q1 FY2026 earnings call is set for Thursday, March 12 at 2:00 p.m. Pacific, according to the company’s investor relations calendar. 5
