NEW YORK, Jan 18, 2026, 17:38 EST — Market closed.
AppLovin Corp’s shares fell 6.3% to close at $568.76 on Friday, after fluctuating between $559.82 and $615.27 during the session, data from Investing.com show. The mobile ad-tech company listed on Nasdaq is now down roughly 12% compared to last week. Trading volume hit 8.58 million shares, with little movement after the closing bell. 1
U.S. markets will be closed Monday in observance of Martin Luther King Jr. Day, pushing the next opportunity to trade AppLovin shares to Tuesday. The pause is significant as investors search for fresh catalysts following a steep pullback. 2
Wall Street edged down ahead of the long weekend, with the S&P 500 dipping 0.06% and the Nasdaq Composite also easing 0.06%, Reuters reported. Anthony Saglimbene, chief market strategist at Ameriprise Financial, pointed to upcoming earnings as a key factor. “One reason markets were ‘flat-lining’ was anticipation of more earnings releases,” he said, highlighting Netflix, Johnson & Johnson, and Intel among the companies set to report next week. 3
Mobile ad-tech grabbed headlines this weekend as Liftoff, backed by Blackstone, filed to go public in the U.S., potentially ending a long IPO drought in the sector, according to Business Insider. The report highlighted how the industry has clustered around a few major players—AppLovin, Unity’s mobile ad unit, and Google’s AdMob. FirstPartyCapital’s Ciaran O’Kane called AppLovin “a bellwether for a buoyant space.” App advertisers focused on “performance”—concrete results like installs or sales—are leaning heavily on data and machine learning, the piece said. Appfigures projects mobile app spending will hit $155.8 billion in 2025. Craftsman+ CEO Alex Merutka noted advertisers tend to be “more focused on math than art,” while mobile marketing analyst Eric Seufert added that savings from commissions “is recycled into user acquisition.” 4
AppLovin plans to release its fourth-quarter and full-year 2025 results on Feb. 11, right after the U.S. market closes. CEO Adam Foroughi and CFO Matthew Stumpf will go over the numbers and business outlook during a webinar at 2 p.m. PT (5 p.m. ET), the company announced. 5
A regulatory filing revealed that director Maynard Webb Jr. was granted 28 restricted stock units on Jan. 15. This small equity award vested right away. RSUs represent stock grants that turn into shares upon vesting. 6
AppLovin remains under the microscope of regulators. Bloomberg News reported in October that the U.S. Securities and Exchange Commission has been probing the company’s data-collection methods, Reuters confirmed. At that time, AppLovin declined to comment on the ongoing investigation. 7
With markets closed Monday, all eyes turn to Tuesday for clues on whether the selling pressure is cooling off or ramping back up. A bigger test arrives in February, when AppLovin releases earnings and addresses questions about ad demand, its Axon platform, and how fast it’s expanding beyond gaming.
