New York, Jan 19, 2026, 16:33 ET — The market has closed for the day.
Salesforce Inc shares ended Friday at $227.11, slipping 2.75% as the cloud software giant faced selling pressure ahead of the extended U.S. market holiday. 1
U.S. cash equity markets were closed Monday for Martin Luther King Jr. Day, while stock futures dipped after President Donald Trump warned of new tariffs on imports from several European countries linked to his Greenland takeover bid. “There is obviously a response … to the new tariff threats,” noted George Lagarias, chief economist at Forvis Mazars. 2
The software sector is taking a hit amid a fresh macroeconomic shock. Startup Anthropic’s new AI tool has rattled nerves, sparking concerns that artificial intelligence will erode demand for traditional software. Investors haven’t hesitated to sell first, ask questions later. “The pace of change is about as fast as I can remember, and that makes things … uncertain,” said Bryan Wong, portfolio manager at Osterweis Capital Management. 3
Salesforce is shifting focus to its deliverables. At this week’s World Economic Forum in Davos, attendees have access to an AI “concierge” named EVA through the event’s official app, powered by Salesforce’s Agentforce platform. CEO Marc Benioff described EVA as “far more than a chatbot,” while WEF chief executive Børge Brende emphasized, “We aren’t just optimising agendas.” 4
Investors aren’t focused on the demo itself. What they’re looking for is proof that “agentic” AI—tools built to act autonomously rather than merely respond—can boost bookings and maintain pricing power for Salesforce’s core CRM software.
Tariffs remain a key factor. EU leaders will meet at an emergency summit in Brussels on Thursday to weigh options, including a retaliatory tariff package targeting U.S. imports. According to a Reuters report, these duties could take effect as early as February if approved.
The currency market is paying close attention as well. “I’m sure that there are a lot of people … thinking about how they hold their assets,” said Francesca Fornasari, head of currency solutions at Insight Investment, amid renewed chatter of a “Sell America” trade following threats over the weekend. 5
However, the setup works both ways for CRM shares. Should tariff talk ease and risk appetite firm up, the battered software sector could rebound sharply. But if tensions rise, investors typically pull out of high-multiple tech names first.
The more straightforward risk is this: if buyers believe new AI tools let them get more done with fewer software seats, Salesforce and its rivals will face pressure to defend renewals and prevent add-on products from slipping into discounted sales.
Trading picks up again Tuesday, with investors eyeing if Salesforce follows the futures’ lead and how Davos news shifts sentiment. The next major event is earnings, scheduled for Feb. 25 after the close, according to calendars. 6
