New York, Jan 21, 2026, 19:26 ET — After-hours
- Spotify shares slipped 1.8% on Wednesday, lagging behind gains in the wider market
- Barclays lowered its price target for Spotify to $625 but maintained its Overweight rating
- Upcoming triggers: the quarterly report on Feb. 10 and a U.S. price hike in February
Spotify Technology S.A. shares dipped 1.8% on Wednesday, ending at $502.19, adding to a rocky start for the music-streaming company in 2026. The stock has fallen roughly 13.5% since the beginning of the year, losing over 6% in the last five sessions alone. 1
This matters now because Spotify’s January results are shaping up as a test of expectations, not merely earnings. Traders have been quick to sell into rallies in high-multiple media stocks, with Spotify standing out as one of the clearest signals.
Barclays dropped its price target on Spotify to $625 from $700 but maintained an Overweight rating, suggesting it still expects the stock to outperform its peers. The bank noted “tactical concerns” about both Disney and Spotify but believes they remain well-positioned to benefit from long-term changes in the media landscape. 2
Spotify lagged behind despite a solid day for U.S. equities. The S&P 500 climbed 1.16%, and the Nasdaq Composite gained 1.18%, but Spotify slid roughly 11.75% over the last month, according to Nasdaq data. 3
Beyond the tape, investors are keeping an eye on Spotify’s push into audiobooks. According to The Verge, the company is trialing a new “Page Match” feature that uses a phone’s camera and optical character recognition to link a physical book page with the corresponding audiobook timestamp. This setup is designed to cut down on manual skipping. 4
Pricing remains a hot topic. Last week, Spotify announced it will hike its monthly Premium subscription by $1 to $12.99 in the US, Estonia, and Latvia starting February. The move aims to boost funding for platform upgrades and creator support. 5
Price hikes cut both ways. If churn rises—customers cancelling, downgrading, or delaying payments—the market will notice fast, especially given Apple, Amazon, and YouTube offer alternatives that don’t depend on Spotify’s ad-and-audio setup.
Thursday’s session will test if the sell-off continues or if the next analyst note challenges the prevailing valuation concerns after yesterday’s close-to-close drop.
Spotify’s fourth-quarter earnings drop Tuesday, Feb. 10, ahead of the open, with a Q&A set for 8 a.m. ET, per a Business Wire release.
