Salesforce stock rebounds as Dow firms; Benioff’s Davos AI warning keeps CRM in focus

Salesforce stock rebounds as Dow firms; Benioff’s Davos AI warning keeps CRM in focus

NEW YORK, Jan 22, 2026, 12:08 PM EST — Regular session

Salesforce (CRM.N) shares climbed roughly 1.7% to $225.25 on Thursday, buoyed by a tech-driven rally in U.S. equities. The stock fluctuated within a range of $221.28 to $226.55.

Salesforce rebounded following a tough stretch. The stock dropped 3.1% on Tuesday, ending the day at $220.07, down roughly 40% from its 52-week peak, according to MarketWatch data. 1

This is crucial since Salesforce serves as a barometer for major corporate software spending. Investors have slammed cloud stocks at the slightest sign that deal cycles are dragging out. Once risk appetite picks up, shorts and underweight funds tend to react swiftly.

Sentiment lifted after President Donald Trump eased his tariff threat on Europe, with economic data showing steady demand, Reuters reported. “The selloff that we saw had nothing to do with the Sell America trade,” said Elias Haddad, global head of markets strategy at Brown Brothers Harriman. 2

Salesforce made news as CEO Marc Benioff called for stricter rules on AI chatbots during the World Economic Forum in Davos. “It can’t be just growth at any cost. There has to be some regulation,” Benioff told CNBC, per 7 .

The issue is far from theoretical. Reuters revealed this week that AI hiring platform Eightfold, which counts Salesforce among its clients, faces a lawsuit in California. The suit alleges violations of U.S. credit-reporting laws related to job applicants. 3

Salesforce, known for its customer-management software, has been promoting “Agentforce,” a new feature that enables clients to deploy AI agents—software designed to process inputs and execute tasks—across various business functions. 4

Salesforce was one of the gainers early on, giving the Dow a boost, with Procter & Gamble also playing a key role in lifting the index, MarketWatch reported. 5

That relief rally might not last. Renewed tariff tensions, changes in rate forecasts, or fresh legal challenges tied to AI tools could drag down pricey software stocks, even without any major company updates.

Next up: earnings. Salesforce hasn’t set a date yet, but MarketBeat projects results will drop Feb. 25 after the market closes. Traders will be zeroed in on guidance and bookings — that’s new contracts signed — for signs of demand heading into the new fiscal year. 6

Stock Market Today

Amazon stock tumbles on $200 billion AI spend plan — what to know before Monday

Amazon stock tumbles on $200 billion AI spend plan — what to know before Monday

7 February 2026
Amazon shares fell 5.6% to $210.32 on Friday after the company projected about $200 billion in 2026 capital expenditures, triggering investor concern over AI spending. The stock had already dropped 11.5% after-hours Thursday. Amazon forecast Q1 net sales of $173.5–$178.5 billion and operating income of $16.5–$21.5 billion. Analyst Gil Luria downgraded Amazon, citing rising investment as its cloud lead narrows.
AMD stock jumps 8% in chip rebound — what investors are watching before Monday

AMD stock jumps 8% in chip rebound — what investors are watching before Monday

7 February 2026
AMD shares jumped 8.2% to $208.44 Friday, trading on heavy volume as chip stocks rebounded and the Dow closed above 50,000 for the first time. The Philadelphia Semiconductor Index rose 5.7% after Amazon’s AI spending plans lifted sector estimates. Nvidia’s CEO cited surging AI chip demand. AMD’s rally followed a weak revenue outlook earlier in the week.
Alphabet stock drops for a fourth straight day as AI spending jitters linger

Alphabet stock drops for a fourth straight day as AI spending jitters linger

7 February 2026
Alphabet shares fell 2.53% to $322.86 Friday, marking a fourth straight decline as investors questioned heavy AI-related spending. The Nasdaq slipped Thursday after Alphabet detailed up to $185 billion in capex, while the Dow and S&P 500 rose Friday on chipmaker gains. U.S. markets reopen Monday, with attention on Alphabet’s outlook and upcoming jobs and inflation data.
IREN stock wobbles after new 2x short ETF debuts — here’s what traders are watching
Previous Story

IREN stock wobbles after new 2x short ETF debuts — here’s what traders are watching

Eli Lilly stock price today: LLY edges up after FDA “breakthrough” tag as Feb. 4 earnings near
Next Story

Eli Lilly stock price today: LLY edges up after FDA “breakthrough” tag as Feb. 4 earnings near

Go toTop