London, Jan 24, 2026, 08:57 GMT — Market closed
- Diageo closed the week lower, remaining comfortably below its 2025 peak
- Attention now turns to upcoming earnings and what CEOs have to say
- Pricing and demand for spirits continue to drive the market’s direction
Diageo (DGE.L) shares closed Friday down 1.18% at £16.75 (1,675 pence), trailing a slightly softer FTSE 100. The stock remains roughly 35% below its 52-week peak, with trading volume below recent averages. 1
The close leaves the spirits maker hovering near 2015 levels, following its cut to the fiscal 2026 outlook in November and warnings about a weaker U.S. consumer environment alongside headwinds in China. Interim chief Nik Jhangiani described the group’s performance then as “unsatisfactory” and stressed the urgency to accelerate change. 2
Diageo kicks off the year with a new CEO at the helm. In November, the company announced that ex-Tesco chief Dave Lewis will step into the top role on Jan. 1, 2026. 3
Diageo’s next major event is locked in: interim results covering the six months ending Dec. 31, 2025, will drop on Feb. 25. Investors are watching closely for clues on how Lewis plans to steer the reset, and if the current guidance remains credible. 4
Traders got another factor to consider this month. On Jan. 13, Reuters reported that Diageo is exploring options for its China assets, possibly including a sale, following a Bloomberg report. The company aims to trim its portfolio. 5
RBC Capital Markets analyst James Edwardes Jones described Lewis’s appointment as a “pleasant surprise” and added, “We think this is a good move.” Lewis acknowledged the “market faces some headwinds” but highlighted “significant opportunities.” 6
Looking ahead to the next session and the coming week, demand remains the key focus—not the headlines. Investors will watch closely for signs that U.S. buying steadies and prices, particularly for tequila, remain firm. They’ll also seek clearer signals on whether China continues to weigh on volumes.
“Organic” growth will be the term on repeat — referring to sales growth after removing currency fluctuations and major deal impacts. It’s the metric managers and investors rely on to assess everyday trading in a business operating across multiple markets.
The setup remains fragile. Should discounts deepen to clear inventory at retailers, or if volumes remain weak longer than anticipated, margins and cash flow could fall short of market expectations — and that’s when the stock usually takes a hit.
Diageo’s shares, idle over the UK weekend, will probably track broader consumer-staples trends and any fresh signals on spirits demand come Monday. The next key date for the company is Feb. 25.
