NEW YORK, Jan 29, 2026, 12:10 EST — Regular session
- cshares plunged midday, following a new dip in bitcoin prices.
- Crypto-related miners and exchanges dropped as investors pulled back on risk.
- All eyes shift to Strategy’s Feb. 5 earnings and any news on its bitcoin approach.
Strategy Inc shares dropped 9.7% to $143.06 on Thursday, hitting a low of $141.63 — the bottom of their 52-week range — as the bitcoin-linked stock remained under pressure during regular hours.
The company, once known as MicroStrategy, has repositioned itself as a bitcoin treasury firm while continuing its enterprise analytics software operations. Its stock frequently moves like a leveraged play on the cryptocurrency.
Bitcoin dropped 5.23% in the last 24 hours, slipping to roughly $84,915, putting pressure on crypto-linked stocks.
The sell-off extended through the sector. MARA Holdings slipped 6%, Riot Platforms lost 7%, and Coinbase dipped 6.5% as bitcoin hit a session low of $84,233, according to Investing.com.
The broader environment weighed on markets, as big tech slumped and pulled major U.S. indexes down. Microsoft dropped over 11%, while Apple’s earnings report is expected after the close. “Maybe a bit of de-risking going into the print,” noted Adam Turnquist, chief technical strategist at LPL Financial. Reuters
Crypto traders are eyeing whether the macro environment tightens again after the Fed’s recent pause, and if money flows back into bitcoin exchange-traded funds — those popular listed vehicles for accessing the token without owning it outright. “Crypto markets appear locked in consolidation-active, but waiting for a decisive macro or technical catalyst,” said Riya Sehgal, a research analyst at Delta Exchange. The Economic Times
Strategy’s recent pullback highlights how its swings can outpace bitcoin’s. The stock now serves as a barometer for risk appetite, often gapping sharply when the token crosses or defends critical thresholds.
That link works both ways. Should bitcoin’s slide deepen, Strategy’s equity could tank quickly; if the token steadies, the stock might rebound sharply, putting shorts at risk of sudden squeezes.
Investors are set to focus on Strategy’s Q4 results, dropping Feb. 5 after U.S. markets close, along with the company’s 5 p.m. Eastern webcast. They’ll be hunting for clues on buying momentum and financing plans, especially since Strategy relies on equity, debt, and operating cash flow to build its bitcoin holdings.
