Aviva share price at 636p: Peel Hunt calls stock a buy as Direct Line Group integration comes back into focus
1 February 2026
1 min read

Aviva share price at 636p: Peel Hunt calls stock a buy as Direct Line Group integration comes back into focus

London, Feb 1, 2026, 09:30 GMT — The market has closed.

  • On Jan. 30, Aviva shares ended the day slightly higher, up 0.13% to 635.8 pence.
  • Peel Hunt kicked off coverage assigning a “buy” rating and set a 755p price target.
  • Investors are eyeing the full-year results on March 5 for updates on buybacks and integration progress.

Peel Hunt kicked off coverage of Aviva (AV.L) on Friday, assigning a “buy” rating and setting a 755 pence target. The broker noted that the insurer’s UK reset is mostly behind it now. They highlighted the integration of Direct Line as the next major trigger, with rollout anticipated by fiscal 2028. (Proactiveinvestors NA)

Markets are closed Sunday, but this note is crucial before Monday’s open since Aviva has become a key income stock for numerous UK investors. The focus has shifted from “what’s the plan” to “when will the cash return.”

Aviva’s shares ended Jan. 30 at 635.8 pence, edging up 0.13% after fluctuating between 634.6 and 640.4 pence during the session. According to Investing.com data, the stock remains roughly 9% shy of its 52-week peak at 700.6 pence. (Investing)

Matt Britzman, senior equity analyst at Hargreaves Lansdown, pointed out that the increased synergy targets are significant because unlocking capital should help boost the solvency ratio — a key gauge of regulatory capital strength — following the Direct Line acquisition. He added this could “bring buybacks back into play sooner.” (Insurance Business)

Aviva gave a November trading update, targeting £225 million in cost synergies and over £0.5 billion in capital synergies from the acquisition. The insurer expects regulatory approval for the capital benefits by late 2026. CEO Amanda Blanc described the integration as “well underway” and confirmed plans to restart share buybacks in 2026. (Aviva)

But there’s a catch. Peel Hunt flagged that the UK property and casualty (P&C) sector — including motor and home cover — is entering a more challenging phase of the cycle, with claims inflation capable of shifting rapidly. Plus, any significant capital increase hinges on getting the green light from regulators.

Insurers frequently move in step with bond yields, given they funnel premiums into bonds and rely on those rates to set annuity prices. That connection keeps Aviva exposed to shifts in the broader rates market, even when company-specific news is thin.

The broker compared Aviva’s life business with its peers, highlighting its greater diversification compared to Legal & General and Phoenix Group. Workplace pensions and savings play a larger role in Aviva’s mix, the broker noted.

Aviva’s full-year results are set for March 5, with the report dropping at 0700 GMT. The insurer will follow up with an investor update at 0830 GMT. (Aviva)

Traders will be watching for follow-through from Friday’s broker call as London trading picks up again on Feb. 2. The market is then eyeing March 5 for the next clear update on capital returns, integration progress, and any guidance adjustments.

Stock Market Today

  • Wall Street Faces Federal Reserve Uncertainty With 2026 Risks Looming
    February 1, 2026, 4:57 AM EST. Wall Street's recent stock market rally, led by the S&P 500, Dow Jones, and Nasdaq, may face significant challenges due to potential policy shifts by the Federal Reserve. The Fed's dual mandate to maximize employment and stabilize prices is managed via the federal funds rate, influencing borrowing costs and economic activity. However, the Federal Open Market Committee (FOMC) shows signs of fracturing consensus, with divisions emerging over future interest rate moves. Such policy uncertainty could disrupt market stability and end the recent bull run. Investors eye 2026 warily as this discord at the Fed-unusual for the committee-raises fears of missteps amid backward-looking data guidance, suggesting a 'perfect storm' brewing for Wall Street.
Haleon stock price jumps 2% into weekend as Feb. 25 results loom
Previous Story

Haleon stock price jumps 2% into weekend as Feb. 25 results loom

Next Story

Strategy (MSTR) stock: What to know before Monday after Friday rebound, bitcoin weekend slide

Go toTop