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LSE:AV.L 24 January 2026 - 1 February 2026

Aviva share price at 636p: Peel Hunt calls stock a buy as Direct Line Group integration comes back into focus

Aviva share price at 636p: Peel Hunt calls stock a buy as Direct Line Group integration comes back into focus

London, Feb 1, 2026, 09:30 GMT — The market has closed. Peel Hunt kicked off coverage of Aviva on Friday, assigning a “buy” rating and setting a 755 pence target. The broker noted that the insurer’s UK reset is mostly behind it now. They highlighted the integration of Direct Line as the next major trigger, with rollout anticipated by fiscal 2028.
1 February 2026
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