LSE:AV.L 24 January 2026 - 1 February 2026

Peel Hunt kicked off coverage of Aviva on Friday, assigning a “buy” rating and setting a 755 pence target. The broker noted that the insurer’s UK reset is mostly behind it now. They highlighted the integration of Direct Line as the next major trigger, with rollout anticipated by fiscal 2028.

Aviva’s London-listed shares ended Friday down 5.17%, closing at 619.40 pence after opening at 652.40p and slipping to the low of the session. Trading volume climbed to 18.4 million shares. The stock remains far from its 52-week peak of 700.60p, data from London South East shows.