New York, February 3, 2026, 19:02 EST — After-hours trading
AppLovin (APP) shares dropped 4.4%, closing at $461.79 in after-hours trading Tuesday. The stock fluctuated between $448.70 and $493.50 during the session.
The decision leaves the ad-tech company at the heart of a heated debate over whether emerging AI tools will upend the economics of gaming or just alter the development process.
Traders are currently reacting to the sector as if it’s headline-driven. A few are snapping up dips, while others are holding back, waiting for the next batch of company reports to offer more clarity.
Wall Street slipped on Tuesday, the Nasdaq shedding 1.43% while the S&P 500 dropped 0.84%. Investors pulled back from certain tech sectors amid a heavy slate of earnings reports. (Reuters)
Concerns that AI could erode software and services businesses—once considered reliable by investors—have rattled the market. “Sometimes the market just shoots first and asks questions later,” said Mike Archibald, portfolio manager at AGF Investments. (Reuters)
Alphabet’s Google DeepMind grabbed attention last week by unveiling “Project Genie,” an experimental prototype now available to select U.S. subscribers. It lets users build and explore interactive worlds. (Blog)
Jefferies analyst Brent Thill noted that investors erased roughly $47 billion from the U.S. gaming market on Friday, grappling with the implications of world models for content creation. He called the fears “overblown” and said he “would buy the dip,” adding that an increase in AI-generated content might actually boost the value of distribution and ad placements. (TipRanks)
Benchmark stuck with its Buy rating and kept a $775 price target for AppLovin, suggesting the stock could climb over the next year. The firm argued that the impact of AI on AppLovin is “materially different and often overstated” compared to game developers and engines. It emphasized that AppLovin’s focus remains on monetization and discovery, not game creation, and expects AI-driven experiences to continue reaching users through standard mobile distribution channels. (Investing)
AppLovin is gearing up for a key event. The company plans to release its Q4 and full-year 2025 earnings on Feb. 11, right after the U.S. market closes. A webinar with Adam Foroughi and Matthew Stumpf will follow. (AppLovin)
That said, the risks run both ways. A misstep in earnings or guidance might trigger a sharper sell-off, fueled by ongoing worries over AI disruption. Investors are also keeping an eye on regulatory probes into the company’s advertising data methods.
In October, the U.S. Securities and Exchange Commission began probing AppLovin’s data-collection practices, following a Bloomberg News report outlining allegations related to targeted advertising, Reuters reported. (Reuters)
Feb. 11 will be critical for AppLovin. Investors will zero in on the company’s earnings, along with management’s take on ad demand, its expanding e-commerce efforts, and the impact of AI-driven content on the market. These factors could steer the stock’s next move.
