NEW YORK, Feb 3, 2026, 19:16 EST — After-hours
- PepsiCo shares jumped roughly 5% in after-hours trading, pushing the price to near $163.
- The company announced U.S. snack price cuts reaching up to 15% and reaffirmed its outlook following quarterly results.
- Traders are eyeing if lower prices can boost volumes without eating into margins.
PepsiCo shares jumped roughly 5% in after-hours trading Tuesday, closing at $162.85 compared to the previous $155.15.
This shift is crucial as packaged food and drink firms work to safeguard volumes—the count of units sold—following an extended period of raising prices.
PepsiCo faces a tricky balance: boost value enough to stop customers from trading down, yet avoid sacrificing profit just to sell more bags and bottles.
PepsiCo is slashing U.S. prices on key snacks like Lay’s and Doritos by as much as 15% after pushback from consumers, with new pricing rolling out this week. “They’ve told us they’re feeling the strain,” said Rachel Ferdinando. CEO Ramon Laguarta also flagged portion control as a factor, citing the rise of GLP-1 weight-loss drugs dampening appetite. The company is moving forward with cost-cutting measures following pressure from activist investor Elliott Investment Management. David Wagner of Aptus Capital Advisors called the quarter “pretty strong,” but stressed the need for solid execution around innovation, pricing, and efficiency. Revenue and adjusted profit beat analyst estimates compiled by LSEG. (Reuters)
PepsiCo’s latest SEC filing revealed a 5.6% rise in fourth-quarter net revenue and earnings per share hitting $1.85. The “core” EPS figure, which excludes certain adjustments, came in stronger at $2.26. The company confirmed its 2026 goals: organic revenue growth of 2% to 4%, excluding currency impacts and acquisitions, plus core EPS growth of 4% to 6% on a constant-currency basis. Along with a 4% hike in dividends to $5.92 per share, PepsiCo unveiled a fresh $10 billion buyback plan extending through Feb. 28, 2030. (Securities and Exchange Commission)
PepsiCo is focusing more on affordability after a dip in demand, despite a 4.5% global price hike that boosted revenue. North American beverage volumes slipped, though. The company is also ramping up its “better-for-you” and functional offerings, like protein- and fiber-rich snacks and a “prebiotic” cola, which executives say has seen strong early interest. (AP News)
During the earnings call, Laguarta described the price adjustments as “very surgical,” targeting particular brands, formats, and channels. He highlighted affordability as the main “friction” holding back lower-income shoppers. He also projected Frito-Lay would see volume growth return early in the year, boosted by pricing moves and fresh shelf-space wins as retailers reorganize their store layouts.
The downside is clear: if retailers ignore suggested shelf prices, the change won’t register at checkout, leaving PepsiCo to absorb costs without boosting volume. And if retail prices drop, heavier promotions could squeeze margins further, especially if input costs remain high.
Investors are hunting for early signs in scanner data and management remarks that demand is settling as lower prices come into effect. A more immediate gauge will be the first dividend payment at the increased annual rate, set to begin with the June 2026 distribution, according to the company.
