London, February 4, 2026, 09:12 GMT — Regular session underway.
- Diageo shares edged up about 0.6% during early trading in London.
- Talk of a China asset sale picked up again following a Reuters Breakingviews column.
- Investors are bracing for Diageo’s interim results and management commentary due on Feb. 25.
Diageo (DGE.L) shares climbed 0.6% to 1,706.5 pence by 0859 GMT on Wednesday, putting the spirits giant’s market cap near 38 billion pounds. The stock fluctuated between 1,694.5p and 1,707.5p, with around 138,000 shares traded early on. (Share Prices)
The shift may be minor, but it carries weight since Diageo stands as one of the larger consumer staples players and now serves as a gauge for sentiment around “defensive” UK shares. The conversation has moved beyond short-term distractions to focus on whether management can deliver a clearer strategy — and follow through.
Diageo plans to release its fiscal 2026 interim results on Feb. 25. CEO Dave Lewis and CFO Nik Jhangiani are set to host a webcast with a live Q&A session afterward. The update will cover the six months ending Dec. 31 and is closely watched for insights into demand trends and strategic priorities under the new leadership. (Diageo)
A Reuters Breakingviews column on Wednesday suggested Lewis begin by offloading assets in China, noting that selling nearly $2 billion worth of shares in a baijiu producer would show serious commitment to change. So far, the company hasn’t disclosed any plans to exit China. (Breakingviews)
Diageo reported in a routine regulatory update on Monday that it had 2.432 billion ordinary shares outstanding as of Jan. 31. Of these, 205.99 million shares are held in treasury and do not carry voting rights. The company placed total voting rights at 2.226 billion, the figure shareholders use to calculate disclosure thresholds under UK regulations. (TradingView)
The broader market held steady, with the FTSE 100 edging up roughly 0.6% in early deals, Reuters market data showed. (Reuters)
Lewis, who previously led Tesco, was appointed CEO following Diageo’s downgrade of its fiscal 2026 forecast late last year. RBC Capital Markets analyst James Edwardes Jones described the move as a “pleasant surprise” at the time. Lewis acknowledged the market’s “headwinds” but also pointed to “significant opportunities” ahead. (Reuters)
Traders are now focused less on the share count and more on execution: how aggressively Diageo cuts costs, if it speeds up asset sales, and what it reveals about demand in crucial markets. The tone of the guidance will carry as much weight as the actual figures.
That downside risk remains. Should consumers tighten spending more, or if China’s portfolio adjustments face valuation setbacks or slowdowns, this early boost could vanish fast.
Feb. 25 is the next key date. That’s when Diageo will release interim results and hold a call, offering the next opportunity for management to provide clearer figures on the strategy.
