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Coca-Cola stock price ends near $79 — frozen products exit sets up KO earnings week
7 February 2026
2 mins read

Coca-Cola stock price ends near $79 — frozen products exit sets up KO earnings week

New York, February 7, 2026, 14:13 (EST) — Market shut for the day

  • Coca-Cola finished Friday at $79.03, up 0.66%, ahead of its quarterly results coming Tuesday.
  • Coca-Cola plans to pull its frozen offerings—including the Minute Maid frozen line—from shelves in the U.S. and Canada in the first quarter of 2026.
  • RBC analyst Nik Modi called for a “straightforward print” this time, though he did point out the stock has rallied hard heading into earnings.

Coca-Cola ended Friday’s session at $79.03, up 0.66%. U.S. markets are closed for the weekend, leaving investors with just a handful of potential catalysts until trading resumes Monday. Yahoo Finance

The main thing to watch in the short run isn’t so much the soda business itself, but how investors are lined up. Coca-Cola’s been trimming certain brands, and with earnings on deck, that mix could quickly reset forecasts—especially with the shares looking pricey already.

Coca-Cola is pulling the plug on its frozen lineup—Minute Maid frozen products included—across the U.S. and Canada, citing “shifting consumer preferences” on Thursday. According to a spokesperson, the phaseout wraps up in Q1 2026. Shoppers will still find the items in stores until existing stock runs out. Reuters

Options were pricing in a roughly 3% swing for the stock after Tuesday’s results, according to late Friday quotes. Coca-Cola has climbed about 13% year to date. Visible Alpha estimates, cited by Investopedia, project fourth-quarter revenue at $12 billion and adjusted EPS of $0.57. Investopedia

Nik Modi at RBC Capital stuck with his Outperform call and a $78 price target, saying he anticipated “a straightforward print” and guidance matching what the Street expects. After the stock’s recent rally, Modi described his stance heading into the results as “more neutral,” noting the market’s tilt toward defensive consumer staples. StreetInsider.com

In a separate disclosure, CEO James Quincey exercised stock options and unloaded 337,824 shares on Feb. 3, fetching an average price of approximately $77.10 each—totaling about $26 million. According to the filing, the sale was executed through a Rule 10b5-1 trading plan, set up prior to the transaction. The Coca-Cola Company

Coca-Cola plans to report its fourth-quarter and full-year 2025 earnings before trading kicks off on the New York Stock Exchange on Feb. 10, followed by an investor call at 8:30 a.m. ET. The company also confirmed that CEO-elect Henrique Braun and CFO John Murphy will appear at the CAGNY conference set for Feb. 17. The Coca-Cola Company

Macro risk isn’t out of the picture. With a federal government shutdown, the U.S. jobs data now lands on Feb. 11, and the CPI report hits Feb. 13—both dates that could jolt rate bets and shake up defensive “staples” trades, including Coca-Cola. SP Global

Right now, dropping frozen products looks mostly like a tidying-up move, not a blow to the main business line. That said, investors are likely focused on how Coca-Cola plans to push customers toward quicker-growing, higher-margin areas — think zero-sugar or premium brands — while hanging on to overall volume.

The setup isn’t one-way. If results only match forecasts, or if guidance comes off as cautious, investors could lock in gains after the recent rally—particularly if a jump in bond yields follows the delayed U.S. data.

Tuesday brings results and guidance, with earnings hitting before the bell and management set to speak at 8:30 a.m. ET. That’s when investors get their first actual read on whether Coca-Cola’s rally this year has outpaced what the company can realistically achieve.

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