Dallas, May 22, 2026, 07:03 (CDT)
Strive Inc. Class A shares moved up in premarket trade Friday, building on Thursday’s jump with traders still pushing into the bitcoin-treasury angle going into Memorial Day weekend. ASST changed hands at $19.24 ahead of the open, according to Google Finance, after closing at $18.53 on Thursday, up 9.13%. U.S. equity markets will be shut Monday, May 25, for Memorial Day, per the Nasdaq holiday schedule.
Strive isn’t being valued just as a fund manager anymore. A Form 8-K filed May 19 with the SEC showed Strive purchased 381.61 bitcoin between May 13 and May 18 at an average price near $79,348, fees included, bringing its bitcoin treasury up to 15,391 coins.
The stock lands right back in an old trade: common shares tied to big bitcoin holdings, and preferred shares set up to keep adding more. Preferred stock, which typically pays a set dividend, ranks above common when it comes to payouts.
Strive reported $87.3 million in cash and cash equivalents, along with $49.8 million held in Strategy Inc.’s Variable Rate Series A Perpetual Stretch Preferred Stock at May 18, according to the same filing. Strategy is the main peer here, for more than just its theme: Strive owns these preferred shares, so part of its balance sheet is directly tied to the bigger bitcoin-treasury group.
Strive is putting its SATA preferred security front and center in its pitch. On May 14, the company announced it would start paying SATA dividends daily instead of less frequently, starting June 16. The board left the annual rate at 13.00%. Strive also set daily cash dividends of $0.0542 per SATA share for each business day from June 16 through June 30.
Matthew Cole, who heads Strive as chairman and CEO, described the daily dividend program as a “zero-to-one innovation.” He also said Strive is “debt-free” with “zero encumbered Bitcoin.” Cole’s comments came in part as a pitch and as a message on Strive’s financials. GlobeNewswire
Strive is calling itself the first publicly traded asset-management bitcoin-treasury corporation, based on what’s posted on its official investor-relations page after its September 2025 merger. Its Strive Asset Management LLC unit, which is wholly owned, handles over $2 billion in 13 exchange-traded funds, collective investment trusts, and a direct-indexing platform.
Stock-index futures edged up early Friday, with Dow, S&P 500, and Nasdaq 100 futures all higher at 6:52 a.m. ET, as investors kept an eye on Iran peace talks. Reuters said the move came as the broader tape improved. Peter Cardillo, chief market economist at Spartan Capital Securities, called the ongoing talks “a supportive factor for investors.” Reuters
This setup can turn quickly. Strive flagged in filings that trouble with bitcoin-treasury plans, digital asset risks—including crypto like bitcoin—market swings, rules, or dilution from issuing more ASST or SATA shares could weigh on results or trading.
Strive showed how volatile things can get. The company posted a GAAP net loss of $265.9 million for the first quarter. $295.8 million of that came from lower fair market value in its bitcoin holdings. (GAAP follows standard U.S. accounting rules.)
ASST trades Friday after new numbers, putting the bitcoin-proxy angle to the test. Investors have to decide if they stay in ahead of the three-day weekend. The company’s update is out. Now it’s up to bitcoin.
