NEW YORK, July 24, 2026, 07:04 EDT
- LiveWire shares were indicated at $1.4791 in a late premarket quote, representing a rise of 92.1% from Thursday’s $0.77 close.
- Revenue for the second quarter increased by 55% to $9.1 million. Electric-motorcycle unit sales surged nearly fivefold, reaching 267.
- Initial estimates show that the annual outlook points to second-half operating losses ranging from $34.4 million to $44.4 million.
Shares of LiveWire Group, Inc. NYSE:LVWR surged by almost 100% ahead of Friday’s market open. The jump came after the company reported strong sales growth. LiveWire maintained its full-year loss guidance.
Based on the segment method reported by majority owner Harley-Davidson, Inc. NYSE:HOG, operating losses reached $35.6 million for the first half. The company maintains full-year loss guidance of $70 million to $80 million, indicating a projected second-half loss of $34.4 million to $44.4 million.
At the halfway point, the loss would be 10.7% higher than in the first half. The initial estimate indicates limited immediate operating leverage.
The NYSE premarket was active as of the dateline. Regular trading begins at 09:30 EDT. A delayed 06:36 quote from MarketWatch showed LiveWire trading at $1.4791, an increase of 92.1%. More than 11 million shares changed hands in premarket trading.
That figure was roughly 29-fold the stock’s 65-day daily average. LiveWire finished Thursday at $0.77. Across the five sessions ending with that close, it remained up 10.9%.
Revenue for the quarter rose to $9.115 million from $5.873 million. Net loss decreased by 3% to $18.213 million. Sales of electric motorcycles increased 386% to 267 units.
| Metric | Q2 2026 | Q2 2025 | Change |
|---|---|---|---|
| Consolidated revenue | $9.1 million | $5.9 million | up 55% |
| Electric-motorcycle units | 267 | 55 | increase of 386% |
| Motorcycle revenue | $3.6 million | $0.8 million | up 333% |
| Motorcycle operating loss | $18.0 million | $18.0 million | unchanged |
| Consolidated gross margin | -0.5% | 9.3% | down 9.8 points |
Figures are rounded; calculation is based on disclosed revenue and cost of goods sold.
Despite higher sales, gross profit was not realized. Combined cost of goods sold was marginally higher than total revenue. As a result, gross margin turned negative.
Revenue from electric motorcycles increased to $3.6 million, up from $0.8 million. However, operating loss for the segment stayed at $18.0 million. LiveWire pointed to S2 inventory valuation changes. Reductions in selling and engineering expenses were balanced out.
Chief Executive Karim Donnez described the quarter as “an important step forward.” He highlighted Honcho production and the Dust acquisition in May. SEC
Harley-Davidson upgraded its forecast for traditional motorcycles, while maintaining its projected loss for LiveWire. Harley’s shares ended trading on Thursday at $26.52, down 3.9%.
As of June 30, cash stood at $52.9 million, down from $82.8 million in December. Free cash outflow for the first half narrowed by 19%, reaching $27.7 million.
Long-term related-party term debt totaled $76.8 million. LiveWire generated only $100,000 in gross proceeds from its at-the-market initiative in the half.
LiveWire has started producing the S4 Honcho. Initial deliveries to authorized dealers are anticipated later this summer. Dust provides LiveWire with an independent off-road platform.
No investor events are scheduled for the upcoming week. The initial test on Friday will be to see if the premarket rally continues during normal trading hours. Following that, the next operational milestone is delivering the Honcho.
Risks are still significant. A negative gross margin, ongoing cash burn, inventory write-downs and after-hours volatility could end the rally.
