- Game Pass revamp and price hikes. On 1 October 2025 Microsoft introduced three new Game Pass tiers—Essential ($9.99/mo), Premium ($14.99/mo) and Ultimate ($29.99/mo)—and upgraded the library, cloud streaming quality and rewards program Xbox. Ultimate now includes up to 75 day‑one releases, Ubisoft+ Classics and Fortnite Crew, and improved cloud streaming at 1440p Xbox. Premium offers 200+ games across console and PC and new perks Xbox, while Essential offers 50+ titles and full cloud access Xbox.
- Massive price jump. The overhaul raised Game Pass Ultimate to $29.99/month, a 50 % increase Theverge. The Premium tier stays at $14.99 and Essential remains $9.99, but PC Game Pass jumped to $16.49 Theverge. Microsoft says the increases fund more games and perks; but critics argue the new price undermines Game Pass’s value.
- User backlash and cancellations. Analysts report 58 % of US subscribers who cancelled Game Pass cited cost concerns, according to Circana’s Q3 2025 survey Thisweekinvideogames. The Microsoft support page crashed as players rushed to cancel, and social media exploded with complaints Tomsguide.
- Game additions & removals. October 2025 adds blockbuster titles like Hogwarts Legacy, Cities: Skylines – Remastered, Hades, Warhammer 40,000: Darktide and the Ubisoft+ Classics catalogue on day one Purexbox. New releases later in the month include Ninja Gaiden 4, The Outer Worlds 2, Keeper and others Xbox. Four games—Cocoon, Core Keeper, Donut County and TMNT: Mutants Unleashed—leave on 15 October Purexbox.
- Hardware news. Xbox raised US console prices again on 3 October: the Series X costs $649.99, Series S $399.99 and the 2 TB special edition $799.99, blaming tariffs Theverge Theverge. The ROG Xbox Ally handheld and higher‑end Ally X launch globally on 16 October, featuring AMD Ryzen Z2 processors, 1 TB storage and an 80 Wh battery Xbox.
- Strategic partnerships. Xbox and AMD announced a multi‑year partnership to co‑engineer custom chips for future consoles, handhelds and cloud servers Xbox. AMD CEO Lisa Su said the collaboration will deliver gaming‑optimized silicon combining Ryzen and Radeon graphics.
- Tokyo Game Show reveals. Xbox’s 2025 Tokyo Game Show broadcast confirmed Forza Horizon 6 with a 2026 launch set in Japan and teased a new campaign for Age of Mythology: Heavenly Spear Xbox. The show also announced Japan‑themed maps for Call of Duty: Black Ops 7, world premieres for Gungrave Gore: Blood Heat and Romancing Saga 2: Revenge of the Seven, and noted that upcoming titles like Ninja Gaiden 4, The Outer Worlds 2 and Keeper are headed to Game Pass Xbox.
- Competition context. After the price hike, Game Pass Ultimate now costs $360 per year—more than double PlayStation Plus Premium’s $160, prompting media comparisons and concerns that Xbox’s value proposition is fading Pushsquare. PlayStation users worry Sony might follow suit, though PS Plus currently lacks day‑one exclusives Gamingbible.
The Great Xbox Pivot: Pricing, Value and Player Outrage
A radical overhaul and a 50 % price surge
On 1 October 2025, Microsoft reset the rules for its signature subscription. In an Xbox Wire post the company introduced a three‑tier Game Pass system—Essential ($9.99/month), Premium ($14.99/month) and Ultimate ($29.99/month)—promising a library “many times larger” and new perks like unlimited cloud gaming and in‑game rewards Xbox. Ultimate now boasts 75 day‑one releases annually, bundles the Fortnite Crew and Ubisoft+ Classics, and streams games at up to 1440p Xbox. Premium offers over 200 games across console and PC with unlimited cloud access and new in‑game benefits Xbox, while Essential provides a curated 50‑plus library and cloud streaming on any device Xbox.
However, the sweeteners came with a bitter bill. Game Pass Ultimate jumped from $19.99 to $29.99 per month—a 50 % hike that left subscribers stunned Theverge. PC Game Pass rose to $16.49 Theverge, even though it didn’t gain new features. Microsoft’s communications director Dustin Blackwell acknowledged that “price increases are never fun for anybody,” but argued that the added games and benefits justify the cost and insisted the team is “listening to the feedback of players” Purexbox.
Player revolt and cancellations
Despite corporate assurances, gamers were incensed. Tom’s Guide reported that social media channels were flooded with outrage and that Microsoft’s subscription management page temporarily crashed because so many people tried to cancel simultaneously Tomsguide. Industry site This Week in Video Games highlighted a Circana survey showing that 58 % of U.S. customers who dropped Game Pass cited cost concerns, and noted that respected Xbox commentators like Jez Corden and Laura Fryer publicly questioned the move Thisweekinvideogames. IGN’s Ryan McCaffrey argued that the hike “destroyed the one advantage Xbox fans could cling to” Thisweekinvideogames.
Polygon compiled fan reactions across social networks, quoting long‑time subscribers who said they felt priced out and noting anger at the $999 ROG Ally X handheld and multiple console price hikes Polygon. Aftermath described the new $30 monthly price as a “redline” that makes the math unworkable for casual players and reported that the cancellation surge crashed Microsoft’s website Aftermath Aftermath. The site also cited Circana data confirming that cost drove the majority of cancellations Aftermath.
Comparing Game Pass to PlayStation Plus
Observers quickly contrasted Game Pass’s new pricing with Sony’s PlayStation Plus. Push Square noted that Ultimate’s $360 annual cost is more than double the $160 for PS Plus Premium Pushsquare. While PlayStation’s top tier lacks day‑one releases, the lower price and large library of retro titles make PS Plus Extra/Premium look attractive. GamingBible reported that some PlayStation users fear Sony might follow Microsoft and raise prices; commenters predicted PS Plus could jump to around $180 a year, though Sony has not announced changes Gamingbible.
What’s New in Xbox Game Pass (October 2025)
Blockbuster additions and October releases
The October overhaul brought a flood of new games. Day‑one titles include Hogwarts Legacy, Cities: Skylines – Remastered, Disney Dreamlight Valley, Hades and Warhammer 40,000: Darktide across the Essential plan Purexbox. Ultimate subscribers gained immediate access to the Ubisoft+ Classics catalogue, adding more than 47 games including Assassin’s Creed Valhalla, Far Cry 6 and Watch Dogs: Legion Purexbox. Later in the month, Game Pass will add indie titles Little Rocket Lab, Sopa, Pax Dei 1.0 and Moonlighter 2, while blockbuster releases like Ninja Gaiden 4, The Outer Worlds 2 and Keeper will arrive later in 2025 Xbox.
Game Pass continues to rotate its catalogue. On 15 October, four games—Cocoon, Core Keeper, Donut County and TMNT: Mutants Unleashed—will be removed; players can still purchase them at a discount before they leave Purexbox. Microsoft encourages subscribers to play soon‑to‑leave titles and emphasises that the library will exceed 400 games across tiers Theverge.
Rewards, perks and PC changes
Microsoft hopes to ease the sticker shock with expanded rewards. Ultimate subscribers can now earn up to $100 per year in Microsoft Rewards points, while Premium and Essential members can make up to $50 and $25, respectively Theverge Theverge. Ultimate also bundles Fortnite Crew membership and Ubisoft+ Classics (each worth about $28 per month) Theverge. Essential members can stream any owned Xbox or Game Pass title from the cloud and get perks in games like League of Legends and Call of Duty: Warzone Xbox.
PC players saw the biggest price increase, from $11.99 to $16.49/month, without new features Theverge. Microsoft hinted that PC Game Pass may eventually merge with Premium, but for now PC remains a standalone subscription.
Hardware and Accessories: A Pricey Portfolio
Console price hikes and limited editions
Beyond subscription fees, hardware costs are rising. In September Microsoft announced that from 3 October the Xbox Series X would increase to $649.99, the Series S to $399.99, and the 2 TB Galaxy Black special edition to $799.99 in the U.S., citing tariffs Theverge. This marks the second set of price increases in six months; the Series X has risen by $150 and the Series S by $100 during 2025 Theverge. Analysts warn the rising costs could push budget‑conscious gamers toward PC or PlayStation ecosystems.
ROG Xbox Ally handhelds
Microsoft’s partnership with Asus brings portable PC‑style gaming to the Xbox ecosystem. The ROG Xbox Ally launches on 16 October starting at $599, while the higher‑end Ally X costs $999, featuring an AMD Ryzen Z2 Extreme chip, 1 TB SSD, 24 GB RAM and an 80 Wh battery Xbox. Both devices run a simplified Windows 11 interface and can play Xbox, PC and cloud games natively or via streaming, with an integrated Gaming Copilot AI that can provide game tips and highlight reels Xbox. To support handheld gaming, Microsoft introduced a Handheld Compatibility Program with labels such as Handheld Optimized and Mostly Compatible, ensuring thousands of titles are tested for portable play Xbox.
A new ROG Raikiri II Xbox wireless controller featuring anti‑drift Hall effect joysticks and 1000 Hz PC polling rate will also debut this holiday season Xbox.
Strategic partnership with AMD
In June Microsoft announced a multi‑year partnership with AMD to co‑engineer custom chips for its future consoles, handhelds and cloud infrastructure. Xbox president Sarah Bond said the companies would work on a “roadmap of gaming‑optimized chips,” combining AMD’s Ryzen CPUs and Radeon graphics for consoles, handhelds and cloud servers Xbox. AMD CEO Lisa Su added that the partnership would drive performance and efficiency for “next‑generation gaming experiences” across devices. Analysts view the collaboration as crucial for Microsoft to maintain parity with Sony’s custom chips and to scale its xCloud streaming service.
Tokyo Game Show 2025: Japan Takes Center Stage
Forza Horizon 6 and other reveals
Xbox’s 2025 Tokyo Game Show broadcast delivered a flurry of announcements. The biggest surprise was Forza Horizon 6, arriving in 2026 and set in Japan—a fan‑requested location. The broadcast showcased Mount Fuji, urban streets lit by neon signs and drifting cherry blossoms Xbox. The game will be a day‑one Game Pass title and will also release on PlayStation 5 post‑launch Xbox.
The show also previewed new difficulty options for Ninja Gaiden 4 and confirmed that the Age of Mythology: Heavenly Spear expansion will send players to feudal Japan with a 12‑mission campaign launching 30 September Xbox Xbox. Activision unveiled Japan‑set multiplayer maps for Call of Duty: Black Ops 7—a futuristic Tokyo called Toshin and a countryside castle repurposed as a guild base Xbox. Square Enix surprise‑released Romancing Saga 2: Revenge of the Seven, and Capcom showed off Monster Hunter Stories 3: Twisted Reflection, announcing that the first two games in the series will come to Xbox Xbox. IO Interactive teased a new lead for 007 First Light and a Bruce Lee‑themed mission for Hitman: World of Assassination Xbox.
Several of the showcased games—including Terminull Brigade, Winter Burrow, and Forza Horizon 6—will join Game Pass, while upcoming heavyweights like Keeper, Ninja Gaiden 4, The Outer Worlds 2 and Call of Duty: Black Ops 7 are slated for later this year Xbox.
Flight Simulator and other updates
Microsoft Flight Simulator received a Japan World Update, adding 23 new photogrammetry areas, five handcrafted airports and 67 points of interest such as Osaka Castle and Fukuoka Tower Xbox. A new Local Legend—the NAMC YS‑11 aircraft—was also unveiled and released for purchase Xbox. Bethesda developers thanked Japanese fans of Fallout 76 and showcased player‑built C.A.M.P.s Xbox.
Rumours and Future Outlook
Next‑generation hardware and handheld speculation
Gaming journalists continue to speculate on Microsoft’s next console. Pure Xbox reported in February 2025 that the successor to the Xbox Series X/S has been “fully approved” internally, though it’s likely years away. The same report suggested Microsoft is exploring dedicated handheld devices beyond the ROG Ally line, reflecting a long‑term strategy to make Xbox games available on any screen.
Some analysts expect Microsoft to release a refreshed Series X/S with AMD’s upcoming RDNA 4 architecture and to integrate advanced AI features through Copilot. The AMD partnership announcement lends credence to these rumours, suggesting custom silicon could boost machine learning and ray‑tracing performance.
Will price hikes backfire?
Despite the controversial price increases, Microsoft remains committed to its subscription strategy. The company argues that more than 400 games, day‑one releases and additional perks justify the cost and that the service remains optional. Yet the backlash reveals a broader tension: as Xbox pivots towards multiplatform publishing, some fans fear the brand may abandon console exclusives and price casual players out of its ecosystem Polygon. If subscriber numbers drop significantly, Microsoft may need to revisit its pricing strategy or offer more flexible plans.
Industry analysts suggest that the battle for subscription dominance will intensify. Sony has yet to announce price changes for PlayStation Plus, but the service’s comparably lower cost and large back catalogue give it an advantage among budget‑minded players. Nintendo continues to sell millions of Switch consoles and offers a cheaper online service with retro games, though its library lacks the high‑end third‑party releases found on Game Pass.
Final thoughts
October 2025 marked a seismic moment for Xbox. Microsoft’s radical Game Pass overhaul expanded the service’s library and perks but ignited a firestorm over the $29.99 Ultimate price. Hundreds of new games, major acquisitions like the Ubisoft+ catalogue and high‑profile reveals at Tokyo Game Show underscored Xbox’s ambition to offer the largest, most diverse subscription library in gaming. Yet rising hardware costs, competition from PlayStation and the spectre of subscription fatigue pose serious challenges.
For players, the value calculus is more complicated than ever. Hardcore gamers who regularly devour new releases may find Game Pass Ultimate still worth the money; casual players may look elsewhere or downgrade to the Essential tier. With AMD co‑engineering the next generation of consoles and handhelds and Forza racing to Japan in 2026, the future of Xbox promises both dazzling games and difficult choices.
