Adobe stock price: ADBE heads into Presidents Day week with AI fears still biting
15 February 2026
2 mins read

Adobe stock price: ADBE heads into Presidents Day week with AI fears still biting

New York, Feb 15, 2026, 15:02 ET — The market has shut for the day.

Adobe Inc (ADBE.O) finished Friday with shares up 0.6%, settling at $263.97. That left the stock a bit higher heading into the long weekend. U.S. markets are shut for Presidents Day on Monday, with trading picking back up Tuesday. (Yahoo Finance)

The gap is key. Software stocks have become the central battleground over generative AI, with investors slashing prices for subscription-heavy names they suspect are vulnerable to faster, cheaper tools — and they’re not making small moves, either.

S&P 500 Software & Services names have lost around $2 trillion since their October highs, according to a Reuters analysis out Friday—about half of that wiped in just the last two weeks. Year to date, Adobe is off roughly 25%, Salesforce has fallen close to 30%, and CrowdStrike sits 12% lower. The market keeps drawing sharper lines between “winners” and “losers” as AI reshapes the landscape. “Sell first, think later,” is how Barclays strategist Emmanuel Cau put it. Dakota Wealth’s Robert Pavlik sees investors wagering that AI will “replace built‑out models” faster than established players can adapt. (Reuters)

Adobe shares moved in a range from $257.50 up to $265.29 on Friday, with roughly 6.6 million shares changing hands. The S&P 500 edged up 0.05%, and the Dow Jones Industrial Average ticked higher by 0.10% during the session. (Investing.com)

The rebound barely made a dent—shares still hover near their bottom, ending just 5% above Thursday’s 52-week low at $251.10. Adobe is down around 43% from its February peak of $465.70. (FT Markets)

Adobe’s situation is a bit uncomfortable, given that its story for investors leans heavily on AI these days. Back in December, the company laid out fiscal 2026 revenue and profit guidance that topped Wall Street’s estimates, crediting better demand for its design products and improving monetization of its AI features, Firefly included. (Reuters)

This week, trimmed by the holiday, is loaded with key data and earnings that could jolt rate expectations and shake up risk sentiment. According to Reuters’ “Week Ahead,” there’s already a noticeable shift: investors are peeling off some high-flying tech and rotating into value stocks. Watch for U.S. GDP numbers and Walmart’s results—they’ll set the tone. (Reuters)

Adobe faces a more basic issue than all the AI chatter suggests: when trading resumes Tuesday, does the stock find its footing, or do sellers use any rebound as another exit? Traders have their eyes on last week’s low as the key line. Broader software names need a breather, too, with many hoping the sector finally stops its slide.

There’s a clear threat on the table: if markets keep seeing generative AI as a force that chips away at subscriptions, Adobe’s stock could slip. Investors may decide those earnings are worth less per share—even if the company meets its goals.

Adobe’s next big moment comes March 12, when the company is set to release quarterly results, per Investing.com. Demand trends, pricing clarity, and updates on AI-driven revenue will be under the microscope. (Investing.com)

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