Adobe Stock on December 10, 2025: Q4 Earnings Preview, AI Strategy, Semrush Deal and Wall Street Forecasts

Adobe Inc. (NASDAQ: ADBE) heads into its fourth‑quarter 2025 earnings report today with a paradoxical setup: fundamentals are strong, AI‑related revenue is accelerating, yet the stock has badly lagged the broader market.

As of Wednesday, December 10, Adobe shares trade in the low‑$340s, around $342 per share, after fluctuating between $341 and $347 intraday. ^[1] That price leaves the stock roughly 20–25% lower year to date and about 37% below where it traded a year ago, even as revenue and earnings have continued to grow at a high single‑ to low double‑digit pace. ^[2]

Investors now face a classic earnings‑day question: does tonight’s report finally shift the narrative, or does Adobe stay stuck in the “AI loser” penalty box that some on Wall Street have created for it? ^[3]

Adobe stock today: weak share price, strong business

Despite the stock’s slump, Adobe remains one of the largest and most profitable software companies in the world. It generated $21.51 billion in revenue in fiscal 2024 and has continued to grow in 2025. ^[4]

In the most recent reported quarter, Q3 FY2025, Adobe delivered: ^[5]

Revenue: $5.99 billion, up 11% year over year
GAAP EPS: $4.18
Non‑GAAP EPS: $5.31, up 14%
Digital Media ARR: $18.59 billion, up 11.7%
AI‑influenced ARR: surpassed $5 billion, with “AI‑first” products exceeding a $250 million full‑year target ahead of schedule

Those numbers allowed management to raise full‑year 2025 guidance for both revenue and earnings. Full‑year revenue is now expected in the mid‑$23 billion range, with healthy margins and strong cash generation. ^[6]

The stock performance tells a very different story. Barron’s notes Adobe shares are down about 23% in 2025, even as the S&P 500 is up roughly 16%. ^[7] MarketWatch points out that the stock is down about 37% over the past 12 months, describing ADBE as “an incredibly frustrating stock” for investors. ^[8]

Several analyses, including work from Trefis, attribute much of that decline to valuation compression rather than collapsing fundamentals. Adobe’s price/earnings multiple has fallen from the mid‑40s two years ago to roughly the low‑20s today, even as revenue and margins improved. ^[9]

Q4 2025 earnings preview: what Wall Street expects tonight

Adobe will report Q4 and full‑year 2025 results after the market close on Wednesday, December 10, followed by a 2:00–3:00 p.m. Pacific time conference call. ^[10]

Across company guidance and external forecasts, expectations have converged tightly:

Company guidance for Q4 FY2025:
- Total revenue: $6.075–$6.125 billion
- Digital Media revenue: $4.53–$4.56 billion
- Digital Experience revenue: $1.495–$1.515 billion
- Digital Experience subscription revenue: $1.395–$1.41 billion
- Non‑GAAP EPS: $5.35–$5.40 ^[11]
Analyst consensus (FactSet/TipRanks/Seeking Alpha and others):
- Revenue: ≈ $6.11 billion, up about 9% year over year
- Non‑GAAP EPS: ≈ $5.40, up roughly 12–13% from last year’s $4.81 ^[12]

Importantly, this would likely be Adobe’s first $6+ billion quarter if delivered.

Options and prediction markets signal a big move

Short‑term traders are bracing for volatility:

Options pricing implies roughly a 6.3% move in Adobe shares after earnings, or about $21–22 in either direction, based on current implied volatility. The median move over the past eight quarters has been closer to 11%. ^[13]
A prediction‑market and retail sentiment analysis from 24/7 Wall St. reports that Polymarket odds price a ~91% chance that Adobe beats EPS estimates, with social sentiment scores in the low‑70s (out of 100) ahead of the print. ^[14]

Put simply, expectations are high for a beat, but so is nervousness about how the market will react.

AI, Semrush, ChatGPT and the new Adobe growth narrative

The central debate around Adobe stock in 2025 is the role of generative AI.

From AI threat to AI tailwind

Bearish analysts worry that generative AI could reduce demand for creative seats—if one designer empowered by AI can do the work of several, some fear seat counts and subscription growth could suffer. A recent Wedbush report even grouped Adobe among prospective “AI losers”, alongside companies like Intel and DocuSign, arguing that AI may disrupt established SaaS models. ^[15]

Adobe is trying to turn that fear on its head. Management now highlights a $5+ billion pool of AI‑influenced ARR, up from roughly $3.5 billion at the end of fiscal 2024. ^[16]

Key AI milestones as of Q3–Q4 2025 include:

Firefly generative models embedded across Creative Cloud and Experience Cloud
Acrobat AI Assistant and other AI‑first document tools
Strong enterprise uptake of Adobe Experience Platform AI features, including AEP AI Assistant, with adoption by a majority of eligible customers ^[17]

Bulls argue that these tools expand workflows instead of shrinking them—what some management commentary calls “agentic AI”, where software orchestrates more complex campaigns rather than merely automating simple tasks. ^[18]

The Semrush acquisition

In November, Adobe announced it would acquire Semrush Holdings, a public SEO and marketing‑analytics company, for about $1.9 billion in cash, with closing expected in the first half of 2026. ^[19]

The strategic idea:

Fold Semrush’s keyword, SEO and competitive‑intelligence data into Adobe Experience Cloud
Tie content creation (Photoshop, Illustrator, Express) directly to performance marketing and measurement
Strengthen Adobe’s pitch as an end‑to‑end platform for planning, creating, distributing and optimizing campaigns

Analysts generally see this as a bolt‑on deal that deepens Adobe’s digital‑experience stack, though some caution that regulators are still sensitive after the terminated Figma acquisition in 2023. ^[20]

Deep integration with ChatGPT

One of the flashiest headlines in the run‑up to earnings is Adobe’s integration of core apps directly inside ChatGPT.

Recent coverage notes that Photoshop, Adobe Express and Acrobat can now be invoked via natural‑language commands in ChatGPT, effectively turning OpenAI’s assistant into a new front door to Adobe’s tools. ^[21]

For Adobe, this move aims to:

Expose its ecosystem to hundreds of millions of ChatGPT users, many of whom may never have installed Creative Cloud
Feed more usage data into its AI models, reinforcing what bulls call a “creative data moat”
Provide concrete proof points that AI features can drive incremental subscriptions and usage, not just protect existing revenue

Investors will be listening closely on the earnings call for early engagement metrics from this integration.

Wall Street sentiment: between value opportunity and AI skepticism

On December 10, Wall Street’s view of Adobe is best described as cautiously constructive.

Consensus rating and price targets

MarketBeat’s latest tally of 29 analysts shows: ^[22]

Consensus rating: Hold
3 Sell ratings
11 Hold ratings
15 Buy / Strong Buy ratings

The average 12‑month price target is $424.74, with a range from $280 on the low end to $590 on the high end. At a share price around $341–$343, that implies roughly 24–25% upside on average. ^[23]

Individual brokerages have been busily tweaking their models ahead of the print:

Stifel cut its target from $480 to $450 but kept a Buy rating, citing uncertainty about the pace of AI monetization. ^[24]
Mizuho Securities reiterated a Buy with a $450 target. ^[25]
DA Davidson maintained a Buy and a $500 target. ^[26]
TD Cowen kept a Hold rating with a $420 target. ^[27]
Barclays lowered its target to $415 from $465 but maintained an Overweight rating. ^[28]
Wells Fargo trimmed its target to $420 while keeping an Overweight stance. ^[29]
Citi cut its target from $400 to $366 and kept a Neutral rating, expecting a modest revenue beat but some margin pressure. ^[30]

Taken together, the message is: Adobe is cheaper, but not obviously mispriced, and the burden of proof has shifted to management to show that AI initiatives will sustain double‑digit growth.

The bull case: “AI fears are overblown”

Supportive research from firms like Zacks, as well as independent analysis on platforms such as Seeking Alpha and Nasdaq, argue that Adobe’s AI execution looks far better than its share‑price performance suggests: ^[31]

Core revenue is still growing around 10% annually
Non‑GAAP EPS growth is in the low‑ to mid‑teens
AI‑influenced ARR and AI‑first products are already contributing meaningfully to growth
Profit margins and free cash flow remain robust

From this vantage point, Adobe looks like a high‑margin compounder temporarily caught in an AI‑narrative downdraft, rather than a business actually being disrupted.

The bear case: “incredibly frustrating stock” and AI headwinds

On the other side, MarketWatch and others stress that one good quarter may not be enough to repair sentiment after a year in which Adobe has massively underperformed both AI infrastructure winners and the broader software sector. ^[32]

Key bear points include:

AI could ultimately shrink creative workloads and seat counts
Competition from cheaper or freemium AI tools, including those built by platform giants, could pressure pricing
Growth deceleration from prior years may justify a lower multiple
The stock’s post‑earnings history has been choppy, with several recent quarters followed by sharp declines despite beats ^[33]

Wedbush’s inclusion of Adobe on a list of potential “AI losers” crystallizes this concern, arguing that some legacy SaaS models may be structurally disadvantaged as AI reshapes customer expectations. ^[34]

What to watch in tonight’s numbers

Based on today’s previews and analyst notes, several metrics are likely to drive Adobe’s next move:

Headline revenue and EPS vs. consensus
- A print near or above $6.11 billion in revenue and $5.40 in non‑GAAP EPS is the first hurdle. A miss, even a small one, could hit a stock where expectations for a beat are widespread. ^[35]
Net new Digital Media ARR
- Wall Street models around $571 million in net new Digital Media ARR, with some bullish scenarios in the $600–610 million range. Stronger‑than‑expected ARR would back the thesis that AI is driving incremental demand, not just protecting existing subscriptions. ^[36]
AI‑related KPIs
- Updates on AI‑influenced ARR, adoption of Firefly and Acrobat AI Assistant, and any early data from the ChatGPT integration will be parsed line by line. ^[37]
FY2026 outlook
- Analysts such as those at Baird and MarketWatch highlight fiscal 2026 guidance as the real swing factor. The market is hoping for something close to 10% ARR growth and clear commentary on how much of that is AI‑driven. ^[38]
Semrush and broader M&A commentary
- Details on how Semrush will be integrated into Experience Cloud, projected revenue contribution, and any regulatory commentary may influence how investors model Adobe’s medium‑term growth. ^[39]
Capital returns
- Adobe has been an active buyer of its own stock; some previews note sizable repurchases in 2025. Continued buybacks at today’s lower valuation would reinforce management’s confidence in long‑term value. ^[40]

Adobe stock forecast: 2026–2027 scenarios

Looking beyond tonight’s headlines, the medium‑term Adobe stock story hinges on a few big variables:

Multiple re‑rating: If Adobe keeps growing revenue ~10% and EPS in the teens while proving AI is a net tailwind, the market could gradually move its earnings multiple back up from the low‑20s to something closer to premium software peers. That’s essentially what the $425 average 12‑month price target is betting on. ^[41]
AI economics: The more Adobe can show that AI features increase seat counts and expand workflows, the weaker the “AI loser” thesis becomes. Steadily rising AI‑influenced ARR is a critical datapoint here. ^[42]
Execution on Semrush and enterprise deals: Pulling Semrush into Experience Cloud and deepening big‑customer relationships can support double‑digit growth even if small‑business demand stays choppy. ^[43]

On the flip side, if growth slows into the high‑single digits and AI adoption fails to translate into higher ARR or margins, Adobe could stay trapped in a value‑stock valuation despite its technical AI credentials.

Bottom line: Adobe at a decisive moment

On December 10, 2025, Adobe sits at a crossroads:

The company is on the verge of its first $6+ billion quarter, with strong margins, hefty free cash flow and more than $5 billion in AI‑influenced ARR. ^[44]
Its tools now reach users not only through Creative Cloud, but also via deep integrations with platforms like ChatGPT, expanding its distribution and data advantage. ^[45]
Yet the stock trades far below prior highs, reflecting fears that AI could erode, rather than reinforce, Adobe’s long‑standing moat. ^[46]

Tonight’s Q4 report and guidance won’t settle every argument about Adobe’s future. But they are likely to go a long way toward determining whether ADBE spends 2026 as a misunderstood AI‑levered compounder or remains one of the most hotly debated software stocks on Wall Street.