New York, February 6, 2026, 15:39 EST — Regular session
- Adobe dropped roughly 1.1% in afternoon trade, having slipped as low as $265.31 at one point earlier.
- Vanguard revealed in a filing it held a 10.1% beneficial stake in Adobe as of Jan. 30.
- Adobe’s March 12 earnings call comes up next, with investors looking for updated guidance on demand trends and revenue coming from AI.
Adobe Inc slipped $2.88, or 1.1%, to $266.51 by Friday afternoon, after dipping as low as $265.31 earlier. The shares trailed the bounce seen in the wider market.
Adobe’s drop lands the stock squarely in the maelstrom of shifting views on software prices. Traders are questioning if generative AI now covers some of the tasks that subscription software handles — and what this means for pricing leverage.
It’s a crucial spot for Adobe, with Creative Cloud and the marketing suite parked exactly where investors are fretting over “good enough” automation. Not a simple category move, but software names have been dumped in the same basket all the same.
Big tech’s planned $600 billion AI spend in 2026 is rattling nerves, according to Reuters, with investors on edge about whether the massive investment will justify itself. “It got too pricey … not really pricing in the risk,” said Andrew Wells, chief investment officer at SanJac Alpha. Amazon’s $200 billion capex guidance — covering hardware and data centers — and Alphabet’s own signals of ramped-up spending are fueling the debate. 1
The S&P 500 software and services index has tumbled 13% over the past week, and fund managers can’t agree if the pullback makes these stocks a bargain just yet, according to another Reuters report. “Perhaps this is an overreaction, but the threat is real,” Ocean Park Asset Management’s James St. Aubin said. Intuit, ServiceNow, and Oracle are among the biggest names weighing on the sector right now. 2
Adobe kicked off Friday’s session at $271.13, with shares bouncing from $265.31 up to $274.80. Trading volume approached 3.9 million shares, market data showed. Early gains didn’t stick.
Another development hit the tape: Vanguard disclosed a 10.1% stake in Adobe, holding 41,472,249 shares as of Jan. 30, according to a Schedule 13G. The filing, meant for large passive holders, notes Vanguard’s position is just part of its routine business. 3
Adobe is now walking back earlier plans to drop Adobe Animate, after facing resistance from creators. Instead, the company says the app’s sticking around in “maintenance mode.” That means security patches and bug fixes, but don’t expect new features. Access isn’t going anywhere, Adobe said — there are “no plans to discontinue or remove access” to Animate. 4
Stocks rallied Friday, the Dow reaching 50,000, as Nvidia and chip names surged on revived bets around AI infrastructure, according to Reuters. “There’s real demand for AI products,” said Ross Mayfield at Baird, though he flagged the trade’s choppy swings. 5
Even so, Adobe’s slump highlights just how fast investor sentiment can swing from viewing AI as a plus for software to seeing it as a risk. One more batch of shaky AI news, or any signals of weaker spending and tighter margins, and the sector could stay under the gun.
The next big test for Adobe arrives March 12, when the company holds its first-quarter fiscal 2026 earnings call. Management is expected to refresh guidance and address what’s happening with demand. On Wall Street’s radar: whether AI tools are driving users to pay for upgrades, or just pushing up expenses. 6
