Alphabet’s 2025 Surge: How Google’s AI, Ads & Cloud Are Powering a 30% Rally

You Won’t Believe What Google Did This Month: July 2025’s Biggest Stories

1 October 2025

Stock Smash: Alphabet (GOOGL) is up about 30–32% YTD in 2025 ^[1] ^[2], far outpacing the broader market. In Q3 2025 alone, shares jumped 38%, the strongest quarter since 2005 ^[3]. This fueled Alphabet’s entry into the $3 trillion market-cap club, alongside Apple and Microsoft ^[4].
Big Q2 Results: In Q2 FY2025 (ended June 30), Alphabet reported $96.4 billion revenue (up 14% YOY) and $28.2 billion net income ^[5]. Google Services (core ads and YouTube) hit $82.5B (+12%), while Google Cloud grew 32% to $13.6B ^[6] ^[7]. Operating margin held at ~32%. CEO Sundar Pichai noted “AI is positively impacting every part of the business” as Search, YouTube and Cloud all delivered double-digit growth ^[8] ^[9]. The cloud unit’s annual run-rate now exceeds $50B, prompting an increase in 2025 capex to about $85B ^[10] ^[11].
Advertising Edge: Advertising remains Alphabet’s cash cow. A WARC forecast predicts Google’s search ads alone will generate ~$218 billion in 2025 ^[12]. YouTube ads (~$10B Q2) and search (“Google Search & other”) grew ~12% each ^[13] ^[14]. Industry estimates show Google (search + YouTube) capturing the vast majority of digital ad growth. For example, Google is expected to command 86% of global search ad spend ^[15].
Cloud & AI Growth: Google Cloud is one of the fastest-growing parts of Alphabet. As of Q2, Cloud had a $106B backlog of contracted sales, translating into roughly $58B of new revenue booked over the next 2 years ^[16]. Nine of the world’s top 10 AI labs (including OpenAI) are Google Cloud customers ^[17]. Cloud still only accounts for ~14% of Alphabet’s revenue, but with 32% growth and expanding demand it is a key future driver ^[18]. Alphabet’s AI initiatives – especially the Gemini models and AI-enhanced search features – have also fueled investor optimism ^[19] ^[20].

2025 Stock Performance & Financial Highlights

Alphabet’s stock skyrocketed in 2025. By mid-September, Alphabet became the best-performing “Magnificent 7” tech stock, up ~32% YTD ^[21] vs. S&P500’s ~12% gain. The rally lifted its market cap briefly above $3 trillion (joining Apple and Microsoft) ^[22]. Regulatory news helped: a U.S. judge in early Sept 2025 ruled against breaking up Google’s core businesses, which “removes a significant legal overhang” ^[23]. More recently, EU regulators are again targeting Google under the EU Digital Markets Act; reports indicate Google may face a fine (up to 10% of sales) for favoring its own vertical search engines (e.g. Shopping) ^[24] ^[25].

On the fundamental side, Alphabet’s Q2 2025 (April–June) results showed healthy growth. Revenue was $96.4B (up 14% YOY) and net income $28.2B ^[26]. Search ads (Google Search & other) and YouTube ads together earned $54.2B + $9.8B (each +12%) ^[27], while Cloud jumped 32% to $13.6B ^[28] ^[29]. Pichai highlighted that AI features (e.g. AI Overviews) are “performing well” and helping ads and cloud ^[30]. He noted Alphabet is “leading at the frontier of AI” and is raising capital spending accordingly ^[31] ^[32]. Operating margin remained strong (~32%), reflecting efficient cost management.

Analysts’ forecasts reflect this momentum. Consensus sees 2025 revenue around $406 billion (up ~16% YOY) with EPS ~$10.24 (up ~27%) ^[33] ^[34]. By 2026, revenue is forecast near $452B (+11%) and EPS ~$10.93 ^[35] ^[36]. Many firms have “Buy” ratings on GOOGL: for example, MoffettNathanson reiterated a Buy in late Sept 2025 ^[37], and Tigress Financial raised its price target to $280, citing Alphabet’s “AI-driven leading position” in multiple segments ^[38]. BofA and Canaccord likewise maintained bullish ratings after recent favorable rulings ^[39].

Advertising, Cloud & AI – What’s Ahead

Advertising Outlook: Digital ad spending continues to grow mid-single digits globally. A WARC forecast shows total ad spend rising ~7.4% in 2025, to ~$1.17 trillion ^[40]. Google (Alphabet) is projected to dominate search advertising, earning roughly $218 billion from search ads in 2025 (about 86% of that market) ^[41]. YouTube (part of Google Services) is also expanding – Q2 ad revenue grew 12% to ~$10B ^[42]. Overall, Alphabet’s ad revenues should benefit from long-term trends (more digital commerce, video streaming, and AI-powered targeting). Even as Google pushes zero-click “AI” search results, analysts expect ad monetization to adapt.

Cloud Forecast: Google Cloud is still catching up to AWS and Azure, but growth is accelerating. Google reported a $50B+ annualized run-rate by mid-2025 ^[43], and its disclosed backlog ($106B) suggests multibillion annual revenue for years to come ^[44]. Notably, Google Cloud counts OpenAI, Anthropic and other AI firms among its customers ^[45], underscoring its strength in AI infrastructure. Experts predict Google Cloud could approach $30–40B annual revenue by 2026–27 (with current growth rates and pipeline). And Alphabet’s rising capex (now ~$85B for 2025 ^[46]) is viewed as investing in the AI/Cloud future rather than overspending for current quarters.

AI & Other Bets: Alphabet is aggressively integrating AI everywhere. Its Gemini suite competes directly with OpenAI and others, and Google has rolled out new “multimodal” features in search and YouTube (e.g. AI summaries). Investors believe this will strengthen user engagement and ad uptake in the long run. Also, Alphabet’s “Other Bets” (Waymo self-driving, Verily health, etc.) are small today but could be future catalysts. For example, Waymo’s autonomous trucking deal with UPS (announced Sept 2025) shows potential new revenue streams.

Analysts generally expect these segments to keep growing share of Alphabet’s revenue. We quote Tigress Financial: its analyst noted Alphabet’s “AI-driven leading position across every major secular trend” (search, video, cloud) drives robust revenue and profitability ^[47]. Bank of America similarly calls Alphabet a long-term growth play, as AI monetization ramps up.

Recent News Highlights (Sept 30 – Oct 1, 2025)

Q3 2025 Stock Surge (Bloomberg Law, Sept 30): Bloomberg reported that Alphabet’s Q3 rally (38%) was its biggest quarterly jump since 2005 ^[48]. The gain brought 2025’s YTD rise to nearly 30%, far outpacing the Nasdaq 100 ^[49]. The piece attributes this to growing investor confidence in Alphabet’s AI strategy.
EU Tech Rules Fine (Oct 1, Reuters via TheEdge): On Oct 1 the media noted that Brussels is preparing Alphabet’s first fine under the EU’s new Digital Markets Act. Sources say Google’s pending penalty (up to 10% of global sales) relates to its Shopping/Travel search units, which EU regulators claim unfairly favor Google ^[50] ^[51]. Google has offered concessions to avoid such fines, but none so far have satisfied regulators.
Ad & Cloud Announcements: In late September, Google announced new products (for example, the Gemini Cloud AI service expansion) and increased investment in AI infrastructure (e.g. a $9 billion data-center expansion in Oklahoma ^[52]). These moves underscore the focus on Cloud/AI growth.
Other Headlines: (Noteworthy but outside scope: Apple’s iPhone “Apple Intelligence” debut at WWDC 2025, Amazon’s AWS growth, etc. – see peer notes below.)

Peering at the Peers: Apple, Microsoft, Amazon, Meta, Nvidia

In the tech sector, Alphabet competes and compares with other giants:

Apple (AAPL): Market cap ~$3.45 T ^[53] (one of the largest), vs Alphabet ~$2.6T ^[54]. Apple’s trailing 1-year stock return (~+32%) surpassed Alphabet’s ~+19% ^[55] ^[56]. Apple grew ~10% YOY in its recent quarter (Q3 FY2025) with iPhone sales up 10% ^[57]. Apple is now pushing AI into devices (its “Apple Intelligence” announcements) and is spending heavily ($600B planned US investment) ^[58]. For valuation: Apple trades at ~25-30x earnings, similar to Alphabet’s ~23x ^[59] ^[60].
Microsoft (MSFT): Market cap $3.77 T ^[61], stock +26.5% trailing year ^[62]. Microsoft’s FY2025 revenue ~$281.7B (+15%) ^[63]. Azure cloud and AI (Copilot) have driven growth. Alphabet’s cloud is smaller (~14% of revenue) while Microsoft’s cloud is ~46% of revenue ^[64]. Microsoft’s forward P/E (~30x) is higher than Alphabet’s ^[65], reflecting very high growth. Both are seen as AI leaders: Microsoft’s CEO Nadella says “every layer of our tech stack will be reimagined for the AI era” ^[66].
Amazon (AMZN): Market cap $2.44 T ^[67] (similar to Alphabet), stock return +43.6% trailing year ^[68]. Q2 2025 revenue grew 13% to $167.7B ^[69]. AWS revenue $30.9B (+17.5%) ^[70]. Importantly, Amazon’s advertising arm is rapidly growing – $15.7B in Q2 (up 22%), about 9.4% of total sales ^[71] ^[72]. Amazon is expected to exceed $60B in ad revenue in 2025 ^[73]. By contrast, Alphabet’s Google ads remain larger, but Amazon’s ad market share is rising. Both companies invest heavily in cloud (AWS for Amazon, Google Cloud for Alphabet) and AI.
Meta Platforms (META): Market cap $1.86 T ^[74], stock +84% trailing year ^[75] (Meta has rebounded strongly). Q2 2025 revenue $47.5B (+22% YOY) ^[76], driven by more ad impressions and pricing. Meta’s profits grew +36%. Meta still earns most revenue from ads on Facebook/Instagram. They are investing in the “metaverse” (Reality Labs), but for now VR/AR losses are high. Meta trades cheaper than Alphabet (forward P/E around high-teens), reflecting its slower growth outlook despite its recent jump.
Nvidia (NVDA): Market cap $4.23 T ^[77] (largest US company), stock +48% trailing year ^[78]. Q2 FY2026 revenue $46.7B (+56% YOY) ^[79], driven almost entirely by data-center (AI) chips ($41.1B). Nvidia’s growth far outpaces the others, giving it stellar valuations (trading at 50+ times earnings). Alphabet is seen more stable but with solid growth; Nvidia is a pure AI/semiconductor play. However, Nvidia’s hyper-growth also makes investors very concerned about its lofty multiple.

Valuation & Growth: Alphabet’s forward P/E (~23x ^[80]) is roughly in line with peers: below Microsoft’s but above Meta’s. Its growth profile (mid-teens revenue growth, high profitability) is better than Apple’s but below Nvidia’s explosive pace. Analysts often argue Alphabet’s strength lies in its diversification: search ads (cash cow), YouTube (growing video ads), Cloud (fast-growing), and AI leadership (long-term upside). In contrast, Apple is heavily tied to hardware sales, Amazon to e-commerce plus AWS, Microsoft to enterprise software/cloud, and Meta to social ads.

Expert Views & Analyst Forecasts

Wall Street experts remain largely bullish on Alphabet’s outlook. For instance, Tigress Financial (Sept 2025) raised its GOOG target to $280, saying Alphabet’s “AI-driven leading position” in search, video, cloud, etc., supports robust future earnings ^[81]. Canaccord Genuity also lifted its target to $270 after the antitrust ruling ^[82]. Overall, all 41 analysts tracked on StockAnalysis rate Alphabet a “Buy”, with an average one-year target near $237 ^[83] (only slightly below then-current price).

Economist Kim Forrest of Bokeh Capital observes that “tech stocks have been the leaders of the recent rally” and noted there is “no other sector … in the past 18 months, maybe even two years that has had such excitement” as AI-driven tech ^[84]. Hargreaves Lansdown’s Matt Britzman called the U.S. antitrust verdict a removal of a “significant legal overhang” ^[85]. And Quilter Cheviot’s Ben Barringer noted that maintaining payments (e.g. to Apple for search defaults) will be “a relief in what has been a turbulent year” ^[86]. These comments reinforce the view that regulatory wins and AI momentum have reduced big risks, supporting higher stock valuations.

In summary, Alphabet’s 2025 story is one of accelerating AI and cloud momentum combined with solid ad growth. The stock’s ~30% YTD rise reflects this optimism. Going forward, analysts forecast mid-teens revenue growth, strong cash flow, and continued market leadership. However, investors must watch competition (OpenAI, Amazon, Apple, etc.), regulatory developments (EU fines, U.S. probes), and execution in new areas. As one recent analysis put it, Alphabet’s position “approaching $3 trillion market cap” and “strong investor backing” means it is set to be a key AI and tech player ^[87]. For most experts, that still merits a Buy label.

Sources: Cited market and financial data from Alphabet’s own filings and trusted news and analysis outlets including Reuters, Bloomberg Law, and industry reports ^[88] ^[89] ^[90]. Peer company stats from Investopedia ^[91] ^[92]. Analyst comments are from published research and news interviews ^[93] ^[94]. All quotes and figures link to their sources above.

OpenAI to add Alphabet's Google Cloud services to meet compute capacity needs

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CEO of TS2 Space and founder of TS2.tech. Expert in satellites, telecommunications, and emerging technologies, covering trends in space, AI, and connectivity.

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