Amazon.com, Inc. (NASDAQ: AMZN) ended the holiday-shortened Christmas Eve trading session modestly higher, then held close to its closing level in thin after-hours trading as investors headed into a market holiday.
AMZN closed at $232.38 on Wednesday, December 24, 2025, up about 0.10% on the day, with an intraday range of $231.33 to $232.95 and volume around 10.93 million shares, according to Investing.com’s historical data. [1]
In early extended trading immediately after the early close, shares were indicated around $232.22 (down about $0.16 from the regular-session close), per StockAnalysis.
First, a schedule check: the U.S. stock market does not open “tomorrow”
Because AMZN trades on Nasdaq, the U.S. holiday calendar matters:
- Wednesday, Dec. 24, 2025:Early close at 1:00 p.m. ET
- Thursday, Dec. 25, 2025 (Christmas):Markets closed
That means there is no regular U.S. stock market open on Dec. 25; the next regular session is Friday, Dec. 26, 2025. [2]
This is important context for traders: liquidity can be unusually light around holiday closures, and after-hours prints can look “calm” or “jumpy” depending on order flow—not necessarily because fundamentals changed.
Amazon stock after the bell: where AMZN stands heading into the holiday break
Here’s what investors should know from today’s tape:
- Close: $232.38 [3]
- Day’s range: $231.33–$232.95 [4]
- 52-week range: $161.38–$258.60 [5]
- After-hours indication (early): ~$232.22
In other words, AMZN is ending the year’s final holiday stretch in the low-$230s, still below its 52-week high, while continuing to trade as a core “megacap AI + consumer” bellwether.
Why Amazon moved today: the “Santa rally” backdrop helped keep megacaps supported
Amazon didn’t trade off a single blockbuster Amazon-specific headline today. Instead, the tone was heavily shaped by the broader market:
- U.S. stocks extended a multi-session run, with major indexes notching record closes in a holiday-shortened session—often described as a “Santa rally” period. [6]
- Looking beyond the holiday week, strategists continue to frame 2026’s market outlook around AI spending, corporate profit growth, and the path of Federal Reserve policy—a set of themes that directly influence sentiment toward mega-cap tech, including Amazon. [7]
For AMZN specifically, that macro setup matters because investors tend to price Amazon as a hybrid:
- A consumer/retail platform (sensitive to spending and shipping/logistics costs), and
- A cloud + AI infrastructure platform via AWS (sensitive to enterprise capex cycles and AI ROI debates).
The Amazon fundamentals investors are still anchoring to
While today didn’t bring a new earnings report, much of the current analyst optimism still references Amazon’s most recent reported quarter and the longer AI infrastructure cycle.
Amazon’s latest reported third-quarter results (for the quarter ended Sept. 30, 2025) showed net sales rising 13% to $180.2 billion. [8]
Commentary pieces published today leaned into the idea that Amazon is positioned as a major beneficiary of the buildout in data center capacity and AI compute demand—especially through AWS.
One widely circulated market take today argued that data center infrastructure deal activity hit a record $61 billion in 2025, framing hyperscalers as key beneficiaries of a “data center supercycle,” and highlighted AWS expansion efforts as part of that trend. [9]
Today’s forecasts and analyst targets: why $300 keeps showing up for AMZN
A notable feature of today’s AMZN coverage is how consistently the market’s “bull case” clusters around the high-$200s to roughly $300 over a 12-month horizon.
1) Wall Street consensus targets (high-level)
A forecast published today cited:
- A median one-year analyst price target of $296.12 (about 27.56% upside from current levels), and
- A consensus rating described as “Strong Buy” among the analysts it surveyed. [10]
Separately, a market commentary piece published this morning also referenced a “Strong Buy” consensus and an average price target near $295.80 (roughly ~27% upside) based on its surveyed analyst set. [11]
2) Specific “$300 area” target reiterations highlighted today
An Investing.com analysis published early today (carrying MarketBeat attribution) emphasized that multiple firms have recently anchored targets around the $300 level. It specifically pointed to:
- BMO Capital Markets reiterating Outperform and raising its target to $304, plus
- Cowen reiterating a $300 target and
- JPMorgan reiterating $305. [12]
The thrust of that argument: analysts are looking further out, while the stock has spent time consolidating—creating a “wait for the next catalyst” setup into the new year. [13]
3) The more conservative year-end 2025 view (still bullish, but lower)
Not all forecasts published today were calling for $300 right away.
That same 24/7 Wall St. forecast published today projected an end-of-2025 price of $250.85 (about 8% upside from current levels), while still arguing AWS growth and advertising strength could outperform expectations. [14]
The most relevant Amazon-specific headline risk to keep on the radar
Even when the tape is calm, headline risk still matters—especially going into a thin-liquidity holiday window.
One recent Amazon-related regulatory headline investors continue to track is the Zoox vehicle recall: Amazon’s autonomous vehicle unit Zoox recalled 332 U.S. vehicles over an automated driving system software issue, according to the U.S. National Highway Traffic Safety Administration (NHTSA), as reported by Reuters. [15]
This isn’t typically a “move AMZN 5%” type of story on its own, but it can matter for:
- Risk perception around Amazon’s “other bets,” and
- How investors frame oversight and execution risk in autonomous initiatives.
What to watch before the next session on Friday, Dec. 26
Because there’s no U.S. market open on Dec. 25, “what to know before tomorrow” really means what to monitor while the market is closed, and what could matter into Friday’s reopen.
1) After-hours and holiday liquidity effects
AMZN after-hours indications were near the regular close today.
But holiday conditions can produce outsized price moves on small orders, especially in extended trading.
Practical takeaway: if you’re using after-hours prices to form conviction, treat them as signals, not fully formed “market consensus.”
2) The AI infrastructure narrative (tailwind) vs. AI ROI skepticism (risk)
Strategists continue to describe AI spending as a key swing factor for markets into 2026. [16]
For Amazon, this funnels into a simple debate investors will keep repricing:
- Bull case: AWS captures meaningful AI workload growth, supported by sustained infrastructure investment (data centers, power, chips). [17]
- Bear case: Enterprise AI spend slows if ROI is questioned, or if competition compresses margins.
3) The “$300 target cluster” and what could validate it
Targets around $295–$305 are showing up repeatedly in today’s coverage. [18]
What typically turns targets into price action for a stock like AMZN:
- Clear signs of AWS re-acceleration (or stronger margin/operating leverage)
- Evidence that high-margin lines (notably advertising) keep scaling
- A market-wide risk-on tone (rates stable to down, spreads contained)
4) Calendar reality: next “hard catalyst” is earnings (date not in today’s headlines)
There was no new earnings date headline in today’s top AMZN coverage, but earnings remain the next major scheduled catalyst that can reset estimates and targets. In the meantime, positioning tends to be driven by macro tone + incremental company headlines.
Bottom line for investors tonight
Amazon stock is ending Christmas Eve 2025 with a quiet, slightly positive session and stable early after-hours action, in a market environment that remains supportive of mega-cap tech as the year wraps up. [19]
The most actionable “before the next open” points are straightforward:
- Don’t expect a U.S. market open on Dec. 25; the next regular session is Dec. 26. [20]
- Analyst targets are clustered near ~$296–$305, but the market is still waiting for the next confirming catalyst. [21]
- AI infrastructure demand and Fed expectations remain the macro lens through which AMZN is being priced. [22]
- Keep an eye on headline risk (including Zoox/NHTSA-related updates) in a low-liquidity window. [23]
This article is for informational purposes only and is not investment advice.
References
1. au.investing.com, 2. www.nasdaqtrader.com, 3. au.investing.com, 4. au.investing.com, 5. au.investing.com, 6. www.reuters.com, 7. www.reuters.com, 8. ir.aboutamazon.com, 9. www.barchart.com, 10. 247wallst.com, 11. www.barchart.com, 12. www.investing.com, 13. www.investing.com, 14. 247wallst.com, 15. www.reuters.com, 16. www.reuters.com, 17. www.barchart.com, 18. 247wallst.com, 19. au.investing.com, 20. www.nasdaqtrader.com, 21. 247wallst.com, 22. www.reuters.com, 23. www.reuters.com
