NEW YORK, Jan 3, 2026, 09:35 ET — Market closed
Amazon.com, Inc. shares fell 1.9% on Friday to close at $226.50, slipping as investors opened 2026 with a mixed appetite for mega-cap tech. The stock traded between $224.71 and $235.39, with about 51.5 million shares changing hands.
The move matters now because Amazon is heading into the heart of January’s macro and earnings calendar after the holiday-quarter shopping period, when investors tend to reset positions and reassess growth and spending plans.
Wall Street broadly steadied after a late-2025 slide, but heavyweights including Amazon weighed on gains that were led by semiconductors and industrials. The Dow rose 0.66% and the S&P 500 gained 0.19%, while the Nasdaq ended little changed, Reuters reported. 1
In derivatives, Amazon options activity spiked on Friday, with 823,094 contracts traded, Nasdaq data published by BNK Invest showed. The busiest line was a $235 strike call expiring the same day; a call option gives the holder the right to buy shares at a set price, known as the strike, by expiration.
Analyst action also drew attention into the weekend. Zacks Research lowered Amazon to “hold” from “strong-buy” in a report issued on Thursday, MarketBeat said. 2
On the company front, Amazon said it plans to invest more than $35 billion across its businesses in India through 2030, and noted the plan was announced on Dec. 10, 2025 at its Smbhav Summit in New Delhi. “We have invested at scale in growing the physical and digital infrastructure for small businesses in India,” said Amit Agarwal, Amazon’s senior vice president for emerging markets. 3
For investors, the bigger question remains how Amazon balances growth with spending. Markets have been fixated on capital outlays tied to cloud and artificial intelligence, where returns can take time to show up in margins.
Before the next session, traders will also be bracing for a busier U.S. data calendar after thin year-end volumes. Reuters has flagged the monthly jobs report due on Jan. 9 and the consumer price index report expected on Jan. 13 as key checkpoints for rate expectations, alongside the start of fourth-quarter earnings season in the coming days. 4
Amazon’s own next major catalyst is its quarterly report. Wall Street Horizon lists Feb. 5 as an unconfirmed earnings date for Amazon’s fourth-quarter results, after the market close. 5
Technically, traders will be watching whether the stock holds above Friday’s low near $225 and whether it can regain the $235 area that dominated same-day call volume. A break in either direction could set the tone for early-January positioning into the earnings runway.
