Apple stock (AAPL) heads into 2026 near $272 as New Year’s Day shuts markets — what to watch next

Apple stock (AAPL) heads into 2026 near $272 as New Year’s Day shuts markets — what to watch next

NEW YORK, January 1, 2026, 05:03 ET — Market closed

  • U.S. stock markets are shut for New Year’s Day and reopen on Friday.
  • Apple shares ended 2025 with a modest decline, tracking a late-year pullback in big tech.
  • Investors are watching Apple’s AI narrative, early-January data and late-month earnings for the next catalyst.

Apple Inc shares ended the last regular session down 0.45% at $271.86. U.S. stock markets are closed on Thursday for the New Year’s Day holiday and are set to reopen on Friday.

The holiday pause gives investors a clean break between year-end positioning and the next run of catalysts. Apple remains a bellwether for consumer-tech demand and for the direction of Nasdaq heavyweights.

The broader market also finished 2025 on a softer note, with the Nasdaq down 0.76% and technology and energy stocks among the biggest drags, Reuters reported. Thin holiday trading can amplify moves, leaving traders wary of drawing big conclusions from one session. Reuters

With cash markets shut, attention turns to macro signals that tend to steer mega-cap growth stocks. Apple and its peers often react quickly to moves in long-dated U.S. Treasury yields, which influence how investors value profits expected further in the future.

One upbeat Wall Street note kept Apple’s artificial intelligence (AI) debate front and center heading into 2026. “The time is now for Apple to accelerate its AI efforts,” Wedbush Securities analyst Dan Ives wrote, reiterating a $350 price target — an analyst’s estimate of where the stock could trade over the next year. Business Insider

Apple also teased “big” updates for its Fitness+ subscription service in 2026 via an Instagram post featuring the platform’s trainers. The company did not provide details, but the service competes with offerings such as Peloton’s. Business Insider

Apple has branded its AI features as Apple Intelligence, a suite of on-device and cloud-backed tools built into its software. Investors are watching whether those features translate into faster iPhone upgrades and steadier growth in Apple’s subscription-heavy services segment.

Technical levels are also in play after the year-end dip. GuruFocus data show Apple closing just below its 50-day moving average — a rolling average price used to smooth day-to-day volatility — with the 50-day line around $272.66 and the 200-day line near $231.75 as of Thursday. GuruFocus

Some short-term strategies use those averages as guardrails for adding or trimming exposure. A move back above the 50-day line can draw momentum buying, while staying below it can keep pressure on the stock in quiet tape.

Before the next session, investors will also be watching whether year-opening flows and portfolio rebalancing add to volatility as trading resumes. The New York Stock Exchange’s holiday calendar shows U.S. markets returning on Jan. 2.

The first full week of January brings fresh macro checkpoints that can move rates and, by extension, tech multiples. The Institute for Supply Management’s manufacturing PMI is due Jan. 5, followed by its services PMI on Jan. 7; PMI is a diffusion index where readings above 50 signal expansion and below 50 contraction.

Policy watchers also have a firm date on the calendar later this month. The Federal Reserve’s next two-day rate-setting meeting is scheduled for Jan. 27–28.

Stock Market Today

  • B. Riley Financial stock price crosses below 50-day moving average
    January 1, 2026, 7:15 AM EST. B. Riley Financial, Inc. (NASDAQ:RILY) traded near its 50-day moving average of $4.68, touching as low as $4.63 and last at $4.67 on volume of 542,467 shares. The move comes as analysts reassess the name: Wall Street Zen upgraded from sell to hold; Weiss Ratings reaffirmed a sell (e+) rating; MarketBeat shows a consensus rating of Sell. The stock carries a market cap of about $142.9 million, a negative P/E of -0.89 and a beta of 1.29. In the latest quarterly results (Mar. 16): EPS of $2.70 on revenue of $345.47 million. Hedge funds have adjusted positions; institutional owners hold about 50.20% of shares. RILY operates as a diversified financial services firm.
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