Apple stock (NASDAQ: AAPL) is back in rally mode today, even as Warren Buffett’s Berkshire Hathaway reveals it has sold roughly three-quarters of its long‑held stake in the iPhone maker. Here’s a complete look at Apple’s share price action, fresh headlines from November 20, 2025, and what they may mean for investors watching AAPL.
Apple stock price today (AAPL) – November 20, 2025
As of late‑morning trading in New York, Apple shares are hovering in the low $270s, up roughly 1.5%–2% on the day, and edging closer again to their all‑time high.
- Recent real‑time quotes place AAPL around $273, with an intraday range roughly $271–$275. [1]
- Apple is now only about 1%–2% below its 52‑week peak of $277.32, set on October 31, 2025. [2]
- Yesterday (Nov. 19), the stock closed at $268.56, up 0.42%, on heavy volume of just over 40 million shares. [3]
At today’s prices, Apple’s market value is hovering around $4 trillion, keeping it firmly in ultra‑mega‑cap territory. [4]
The broader backdrop is supportive: U.S. stocks are rebounding after a short tech‑led pullback, with the S&P 500 and Nasdaq up around 1%–1.5% today as investors refocus on the prospect of rate cuts next year. [5]
Buffett’s big pivot: Berkshire sells 74% of its Apple stake
The most dramatic Apple stock story this morning is coming from Warren Buffett’s Berkshire Hathaway.
A new SEC filing and follow‑up coverage from GuruFocus show Berkshire has: [6]
- Sold roughly 74% of its Apple position since September 2023,
- Disposed of about 677 million AAPL shares, and
- Reallocated roughly $4.3 billion into Alphabet (Google), buying around 17.8 million GOOG/GOOGL shares.
This is a sharp turn for Buffett, who for years described Apple as one of Berkshire’s crown jewels. The article frames the move as a portfolio and tax‑management decision, not necessarily a vote of no confidence in Apple’s business, noting that Apple’s iPhone 17 cycle and China demand remain solid. [7]
Financial media and market data platforms from MarketWatch to Yahoo Finance are amplifying the story, ensuring “Buffett sells Apple, buys Alphabet” is one of the day’s dominant AAPL headlines. [8]
Market reaction:
Despite the apparent selling pressure from one of its most famous shareholders, Apple is trading higher today, helped by a broader tech rebound and continued institutional interest (more on that below). That resilience suggests:
- Many investors see Buffett’s move as idiosyncratic, tied to his own portfolio mix and looming tax considerations, rather than a simple “sell Apple” signal.
- The market is comfortable with Apple shifting from deeply undervalued a few years ago to a premium‑priced, high‑quality compounder today.
Mixed institutional flows: who’s buying, who’s trimming Apple?
Below the Buffett headlines, a series of fresh Form 13F‑based notes today highlight how other institutions are repositioning around AAPL:
- CORDA Investment Management LLC boosted its Apple holdings by 51.7% in Q2, to about 287,356 shares. Apple now makes up 4.3% of CORDA’s portfolio, its third‑largest position. [9]
- TRB Advisors LP cut its Apple stake by 49% in the same quarter, according to a new MarketBeat summary. [10]
- Fiduciary Planning LLC trimmed its Apple position by 16%. [11]
- Journey Advisory Group reduced its Apple exposure by 2.5%, though AAPL still ranks as its sixth‑largest holding. [12]
Overall, data compiled by Finviz show institutional ownership around 65% of Apple’s float, with net institutional transactions slightly negative over the last reporting period (Inst Trans ≈ ‑0.04%). [13]
Put together:
- Buffett’s exit is not an isolated case, but
- There are also large buyers leaning in as Apple re‑establishes momentum near its highs.
For investors, this paints a picture of active rotation rather than a stampede for the exits.
Technical picture: Apple’s rally is “extended” after clearing a key buy point
Investor’s Business Daily (IBD) today highlighted Apple’s strength by granting the stock a 96 Composite Rating (out of 99), up from 94 yesterday. [14]
Key points from IBD’s update:
- Apple broke out above a consolidation buy point around $260.10 and has since pushed beyond the ideal “buy range,” meaning it’s technically extended for new momentum‑style entries.
- Apple’s EPS Rating is 85, reflecting strong earnings growth versus peers.
- Its Accumulation/Distribution Rating of “B” indicates net institutional buying over the last 13 weeks, despite some notable sellers.
Finviz’s technical stats back up the picture of a strong, but not euphoric, uptrend:
- RSI (14) is about 64, close to but not yet in classic overbought territory.
- AAPL is ~62% above its 52‑week low and just over 1% below its 52‑week high. [15]
For traders, today’s takeaway is that Apple is a leader again, but late entries carry more risk than they did when the stock was consolidating in the $240s–$250s.
Fundamentals check: premium valuation, premium business
If Apple is trading like a leader again, its fundamentals largely justify it:
From recent summary data: [16]
- Revenue (TTM): ≈ $416 billion
- Net margin: ~27%
- Gross margin: ~47%
- Trailing EPS (TTM): ≈ $7.4
- Trailing P/E: ~37×
- Forward P/E: ~30×
- Price‑to‑sales: ~9.7×
IBD notes that in Apple’s latest reported quarter, EPS grew about 13%, marking a second straight quarter of accelerating profit growth, while revenue rose about 8%, a slight deceleration from the prior quarter’s ~10% sales growth. [17]
On the income side:
- Apple recently paid a $0.26 quarterly dividend (ex‑date November 7, pay date November 13). [18]
- The trailing annual dividend is about $1.04 per share, implying a forward yield near 0.4%, modest by income‑stock standards but supported by a very low payout ratio in the mid‑teens. [19]
The bottom line: Apple is not cheap, but it is delivering double‑digit earnings growth, rich margins, and hefty free cash flow, which many investors view as justification for the premium multiple.
Legal risk watch: UK £3 billion iCloud lawsuit back in focus
On the legal front, a major UK class action over Apple’s iCloud service made news again today.
At a hearing before the UK Competition Appeal Tribunal, Apple argued that users who never paid for iCloud storage should be excluded from a proposed near‑£3 billion collective action backed by consumer group Which?. [20]
- The original suit alleges Apple abused its market power by effectively locking users into iCloud and overcharging for storage.
- Apple’s lawyers are pushing to narrow the class by removing customers who only used free tiers and therefore, in Apple’s view, suffered no financial loss.
This case remains a medium‑term overhang:
- A worst‑case outcome could mean a large payout plus legal and reputational costs in the UK.
- However, such cases typically take years to resolve, and markets often discount them heavily until a judgement or settlement is closer.
For now, there’s no immediate financial impact, but investors focused on regulatory risk will want to keep this on their radar.
Ecosystem & services: music, apps, podcasts and Black Friday
Several Apple ecosystem headlines today support the long‑term bull case that services are still growing and deepening user engagement.
Apple Music: Tyler, The Creator named Artist of the Year
Apple announced that Tyler, The Creator is Apple Music’s Artist of the Year for 2025, citing his huge global streaming numbers and cultural impact. [21]
Why this matters for investors:
- It underscores ongoing growth in Apple Music usage and the platform’s ability to stay culturally relevant.
- More time spent in Apple Music tends to support services revenue and ecosystem stickiness.
App Store Awards & Apple Podcasts top charts
Apple also this week:
- Revealed 45 finalists across 12 categories for the 2025 App Store Awards, highlighting standout apps and games that drive engagement — and in many cases, in‑app purchases and subscriptions. [22]
- Published Apple Podcasts’ “Top Charts of 2025,” showcasing the most‑listened shows globally and by region, underscoring the company’s growing footprint in podcasting and audio advertising. [23]
These aren’t stock‑moving headlines on their own, but they reinforce the narrative that services (Music, App Store, Podcasts, TV+, iCloud, etc.) continue to expand.
Black Friday 2025: gift card promos
MacDailyNews and other Apple‑watching outlets report Apple’s 2025 Black Friday shopping event, offering up to a $250 Apple Gift Card with select purchases. [24]
- Historically, these promotions are aimed at driving hardware upgrades (iPhone, iPad, Mac, Apple Watch) while nudging customers deeper into Apple’s ecosystem.
- Strong holiday demand can provide an upside surprise to the December‑quarter (Q1 FY 2026) numbers, which remain crucial for the stock’s near‑term trajectory.
Streaming & accessories tailwinds
- Spectrum announced it is expanding 4K content availability to Apple TV 4K and Roku via its Spectrum TV App, adding incremental value for Apple TV 4K owners. [25]
- A new market study estimates the Apple accessories market (cases, chargers, headphones, etc.) could grow from $28.3 billion in 2024 to $53.2 billion by 2032, thanks to rising device adoption and ecosystem demand. [26]
While Apple doesn’t capture all of that accessories revenue directly, it benefits from every iPhone, Watch, or iPad that makes owners want more gear.
New ways to own Apple: BMO launches Apple CDR in Canada
For international investors, today brought a notable capital‑markets development: Bank of Montreal (BMO) launched a fresh batch of Canadian Depositary Receipts (CDRs), including one tied to Apple Inc. common shares, trading under the ticker ZAAP on Cboe Canada. [27]
CDRs are designed to:
- Trade in Canadian dollars,
- Provide fractional, currency‑hedged exposure to U.S. stocks like Apple,
- Make it easier for Canadian retail investors to hold AAPL without dealing directly with U.S. dollar conversions.
This doesn’t change Apple’s fundamentals, but it potentially broadens the base of long‑term shareholders outside the U.S.
Product pipeline signals: iPads, Intel packaging & foldable iPhone
A string of hardware‑focused reports around Apple over the past 24 hours help flesh out the longer‑term growth story behind today’s stock move.
From GuruFocus round‑ups (based in part on MacRumors and other tech sources): [28]
- Apple is reportedly planning a 12th‑generation entry‑level iPad for spring 2026, with significant hardware upgrades intended to keep the low‑end of the lineup competitive.
- Job postings suggest Apple is exploring Intel’s advanced chip‑packaging technologies, which could influence how future Apple silicon SoCs are manufactured and integrated.
- Work continues on a foldable “iPhone Fold”, which has reached a milestone with a crease‑free display design, but still faces production challenges around hinges and batteries, potentially slowing its path to market.
These stories won’t move today’s share price much, but they matter for valuation: Apple’s current premium multiple partly reflects investor confidence that it can sustain hardware and platform innovation beyond the current iPhone cycle.
Apple vs. the AI boom: “resilient” in a choppy tech market
Another GuruFocus analysis this week argues that Apple has been remarkably resilient amid sharp pullbacks in AI‑heavy names like Nvidia, Tesla, and some cloud providers. [29]
Key themes:
- Because Apple is less exposed to near‑term AI capex and GPU infrastructure spending, its stock has been shielded from the AI bubble worries hitting more speculative tech.
- A more traditional driver — iPhone upgrade demand and services growth — is currently doing the heavy lifting.
- Since early November, Apple has outperformed the broader Nasdaq and S&P 500, even as some of its Magnificent Seven peers flirt with correction territory. [30]
At the same time, some strategists warn that mega‑cap tech, Apple included, is becoming a “five‑stock show” that dominates U.S. tech indices, raising concentration risk for index investors. [31]
Analyst price targets and sentiment for Apple stock in 2026
So where do Wall Street models put AAPL from here?
Different aggregators offer slightly different numbers, but they broadly agree on modest upside from today’s price:
- MarketBeat: Average 12‑month target of about $278, with a range from $170 to $345, implying only a small single‑digit upside from the low‑$270s and a “Moderate/Buy” consensus rating. [32]
- MLQ.ai: Median target around $300 (high $345, low $220), pointing to higher upside in their model. [33]
- TickerNerd: Median forecast near $277, with 74 analysts split into 29 Buy, 15 Hold, 4 Sell ratings, summarised as a “Strong Buy” bias overall. [34]
- Investing.com lists an average target in the $280–$285 zone and a consensus tilt toward “Buy”, again with a high target around $345. [35]
In short, the Street largely likes Apple, but at today’s price the expected 12‑month upside is not huge unless earnings materially outperform.
What today’s Apple stock news means for investors
Putting all the November 20, 2025 headlines together:
- Price action: Apple is up around 1.5%–2% today, near record highs, and outperforming already‑strong U.S. indexes. [36]
- Buffett’s exit is big, but not fatal: Berkshire’s 74% reduction is a psychological blow, yet other institutions are still increasing positions, and Apple’s price is rising despite the news. [37]
- Fundamentals remain strong: Double‑digit EPS growth, elite margins, and a fortress balance sheet support a premium valuation, though that valuation limits near‑term upside in many models. [38]
- Legal and regulatory risk is real but slow‑burn: The UK iCloud case could eventually cost money, but it’s still in early procedural stages and not yet a front‑page risk to cash flows. [39]
- Ecosystem and services momentum is intact: Apple Music awards, App Store recognition, podcast charts, and Black Friday promos all point to healthy user engagement and monetization. [40]
- Pipeline still looks rich: iPads, a future foldable iPhone, and ongoing silicon innovation all argue that Apple has multiple product cycles ahead, not just a one‑off iPhone 17 surge. [41]
For short‑term traders, the message is that AAPL is a strong, extended leader — powerful momentum, but more vulnerable to pullbacks if macro data or Fed expectations sour.
For long‑term investors, today’s news mostly reconfirms the existing thesis: Apple is a high‑quality, cash‑generating ecosystem giant that now trades at a premium and faces normal big‑tech risks (regulation, product execution, AI competition), but continues to innovate and deepen its user relationships.
Note: This article is for information and news purposes only and does not constitute financial advice or a recommendation to buy or sell any security. Always do your own research or consult a licensed financial adviser before making investment decisions.
References
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