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Apple 1 May 2026 - 27 June 2026

Apple (NASDAQ:AAPL) raises prices to offset shrinking sales, iPhone margins still in question

Apple (NASDAQ:AAPL) raises prices to offset shrinking sales, iPhone margins still in question

Apple is pushing through the memory shock in Macs, iPads and home devices, but not in the iPhone yet. That move hits harder at checkout than it does in Apple’s overall numbers. Macs and iPads brought in $15.3 billion last quarter, making up 13.8% of revenue. The iPhone was at $57.0 billion, or 51.3% of the March-quarter total. All Wearables, Home and Accessories — including Watch, AirPods, and home devices — and categories affected by Thursday’s price change totaled $23.2 billion, or 20.9% of sales. That’s the investor focus: Apple starts with smaller hardware lines to test pricing before moving to the iPhone cycle.
27 June 2026
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Apple (NASDAQ:AAPL) lifts MacBook and iPad prices, faces memory cost jump

Apple (NASDAQ:AAPL) lifts MacBook and iPad prices, faces memory cost jump

Apple bumped up prices on Macs, iPads and home devices Thursday, blaming sharp increases in memory and storage chip costs it says it can’t eat anymore. iPhone prices stay put. For investors that’s key—iPhones made up a bit over half of sales last quarter. Apple lifted prices on higher-volume devices. The MacBook Air with 512GB jumped to $1,299 from $1,099, while the MacBook Pro with 1TB is now $1,999, up from $1,699. The 128GB iPad Air climbed to $749 from $599. The entry MacBook Neo has moved to $699 from $599, and the iPad Pro jumped $200 to hit $1,199.
25 June 2026
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Apple Price Increases Turn Spotlight on Memory Chip Shortages After Goldman Trims Smartphone View

Apple Price Increases Turn Spotlight on Memory Chip Shortages After Goldman Trims Smartphone View

Goldman Sachs trimmed its global smartphone shipment estimates for 2026 and 2027 on Saturday after memory-chip costs jumped. The bank now expects volumes of 1.14 billion units in 2026 and 1.17 billion units in 2027, blaming tighter supply and high memory prices. The higher costs, Goldman said, are starting to show up in the prices of phones and laptops. Apple’s downgrade comes just days after CEO Tim Cook told the Wall Street Journal the tech giant would hike product prices to counter higher DRAM and NAND costs. Both chips go into iPhones, Macs, and iPads. “Price increases are unavoidable,” Cook said, calling the setup “unsustainable.”
20 June 2026
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Apple Faces Key AI Event, Wall Street Focuses on Siri

Apple’s price changes draw attention to AI memory issues; Micron stock climbs

Apple will hike prices to make up for higher memory and storage chip costs, tying AI expansion more clearly to consumer device prices. CEO Tim Cook told The Wall Street Journal that “price increases are unavoidable” after Apple had tried to cover the rising costs, Reuters reported. Gas prices are down. AAA said the average for regular gasoline in the U.S. dropped to $3.973 a gallon on June 19, dipping below $4 for the first time since March. Drivers are catching a break, but consumers could see higher costs next in devices, not at the pump.
19 June 2026
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Apple Faces Possible Price Increases; Micron Gains on AI Memory Supply

Apple Faces Possible Price Increases; Micron Gains on AI Memory Supply

Cupertino, California, June 18, 2026, 11:00 PDT Apple will hike prices on some products as memory and storage-chip costs jump, Chief Executive Tim Cook said to The Wall Street Journal. Cook called price rises “unavoidable,” Reuters reported. The move is the clearest sign yet that the AI infrastructure boom is now reaching consumer electronics.
18 June 2026
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Intel shares move higher as Trump says Apple picking Intel for U.S. chips

Intel shares move higher as Trump says Apple picking Intel for U.S. chips

Intel is up sharply in U.S. premarket hours Thursday after President Donald Trump said Apple will partner with the chipmaker to design and produce chips in the U.S. Trump’s comments could give a lift to Intel’s contract manufacturing push. Dow Jones said the stock added over 7%, trading at $129.84 before the bell, which would be a record close if it holds. Apple could give Intel’s foundry business its biggest outside win yet. The chipmaker has trailed Taiwan Semiconductor Manufacturing Co. in advanced manufacturing, and Apple depends on TSMC for the chips in its devices.
18 June 2026
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Apple Shares Slip as Investors Weigh Siri AI Questions, India Concerns at $4.3 Trillion Valuation

Apple Shares Slip as Investors Weigh Siri AI Questions, India Concerns at $4.3 Trillion Valuation

NEW YORK, June 14, 2026, 17:02. Apple shares fell with traders pointing to worries about Siri’s AI features and possible risks to its India supply chain as the company holds a $4.3 trillion market valuation. Apple Inc. shares fell 1.52% to $291.13 at the close Friday, even as the S&P 500 rose 0.50%, the Nasdaq Composite was up 0.31% and the Dow Jones Industrial Average advanced 0.70%. The stock lagged the broader market. Apple is still valued at about $4.29 trillion and is a heavy weight in capitalization-weighted indexes, making its moves important for index performance.
14 June 2026
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Apple Shares Slip After WWDC, Siri AI Plans Leave Upgrade Path Unclear

Apple Shares Slip After WWDC, Siri AI Plans Leave Upgrade Path Unclear

Apple stock kept sliding early Wednesday, with traders saying WWDC didn’t deliver the kind of AI leap needed to move iPhones now. Shares changed hands at $290.55, off $11.01 from Tuesday. Wall Street is looking to see if Siri’s AI ends up as more than a tech showcase and actually sparks sales. Apple shares slid further Tuesday after falling 1.9% to $301.54 on Monday. The drop followed the company’s AI-focused software launch. By Tuesday, losses had widened as investors reacted to the keynote, despite Apple calling Siri AI its “most ambitious” assistant update so far.
10 June 2026
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Nvidia Gets AI Approval From Apple But Shares Stay Flat

Nvidia Gets AI Approval From Apple But Shares Stay Flat

Nvidia traded lower Tuesday, despite getting a nod from Apple, which said it plans to run some of its most intense AI jobs on Google Cloud servers using Nvidia chips. The news gave Nvidia a fresh endorsement but did little to steady the stock, as investors kept cutting exposure to AI names. Apple is turning to Nvidia GPUs after pushing its own silicon and privacy setup for years. The switch gives Nvidia a new customer win with big name value, though just how much business Apple will bring isn’t known yet.
10 June 2026
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Apple Faces Key AI Event, Wall Street Focuses on Siri

Apple Faces Key AI Event, Wall Street Focuses on Siri

Apple rose 2.2% to $314.17 Monday morning, pushing its market cap to roughly $4.63 trillion with investors watching for updates from its annual Worldwide Developers Conference. The company said the WWDC keynote would kick off at 10 a.m. Pacific. WWDC is Apple’s big shot to lay out its AI strategy this year—what it will build, maybe what it can sell. Yahoo Finance said Apple shares were up 0.3% premarket. The Wall Street Journal noted the company heads into the event with expectations high for its AI push, thanks to its valuation.
8 June 2026
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Apple Stock’s Next Big Move May Come Monday As WWDC Puts Siri On Trial

Apple Stock’s Next Big Move May Come Monday As WWDC Puts Siri On Trial

Apple Inc. heads into Monday’s Worldwide Developers Conference with its stock near recent highs but no longer floating above the broader market. Friday’s tech selloff turned what might have been a product-news week into a sharper test of whether Apple can show a credible artificial intelligence plan. U.S. markets are shut for the weekend. Apple last traded at $307.34 on Friday, down 1.25% on the day, and its market value stood at about $4.53 trillion. From the prior Friday’s $312.06 close, the shares fell about 1.5% for the week.
7 June 2026
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Apple Hits Record Again, Market Waits for WWDC to Test AI Story

Apple Hits Record Again, Market Waits for WWDC to Test AI Story

Apple stock hit another high on Thursday, with bulls looking ahead to next month’s developer conference. The market is watching if the iPhone maker can use artificial intelligence to drive a new round of upgrades after some viewed AI as a weak spot. Apple shares traded at $312.51, up $1.65. The stock hit $312.59 earlier. Volume passed 48 million. Apple’s market cap was around $4.6 trillion.
29 May 2026
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Apple Breaks $300 Line; Investors Watch What’s Next Beyond the iPhone

Apple Stock Gets AI Boost Ahead of WWDC

Apple Inc. shares moved higher Wednesday afternoon, building on recent gains. Investors shrugged off Apple’s slower launch in artificial intelligence and kept their attention on the strength of its iPhone ecosystem. The stock was last up about 0.8% at $310.71, after reaching $313.20 earlier. Apple’s market cap stood near $4.58 trillion. That’s in focus now as the trade moves. Investors aren’t just looking at whether Apple controls the top AI model anymore. The debate is about whether Apple’s devices, software, and payments systems can put the company in charge of AI services for hundreds of millions of users.
27 May 2026
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Apple Stock Falls After $300 Test: Why AAPL’s OpenAI Risk Is Back

Apple’s New $380 AI Call Has Wall Street Asking One Bigger Question

Bank of America raised its price target on Apple to $380 from $330 on Tuesday, a fresh bullish call that put the iPhone maker in the spotlight before the opening bell as investors weighed its artificial-intelligence push and renewed talk of a possible stock split. Apple shares were indicated higher in early trading. The timing matters. Apple is less than two weeks from its Worldwide Developers Conference, where investors expect more detail on Siri and other AI features after a slower start than rivals. The company has been testing upgrades that could let Siri handle more complex requests, including multiple commands at once.
26 May 2026
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Apple’s OpenAI Deal Hits Legal Turbulence Before WWDC AI Reveal

Apple’s OpenAI Deal Hits Legal Turbulence Before WWDC AI Reveal

OpenAI is weighing potential legal steps against Apple Inc., frustrated that a partnership struck two years ago hasn’t produced the tighter ChatGPT integration or subscription boost it had counted on, according to someone with direct knowledge of the situation who spoke with Reuters. This dispute comes into sharper focus just weeks ahead of Apple’s Worldwide Developers Conference. Investors and developers want to see whether the company can make Apple Intelligence a convincing challenger to AI offerings from Alphabet’s Google, Anthropic, and other rivals. Apple has scheduled WWDC26 for June 8 through June 12.
15 May 2026
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Apple Holds Up as Hot Inflation Hits Tech, With Investors Paying for iPhone Demand and AI Optionality

Apple Holds Up as Hot Inflation Hits Tech, With Investors Paying for iPhone Demand and AI Optionality

Apple Inc. shares managed to stay positive Tuesday, edging up roughly 0.4% to around $293.85 after an intraday peak at $294.86. Microsoft, Alphabet, and Nvidia each slipped in midday action. On a difficult session for tech, Apple’s resilience stood out. Here’s the gist: Apple isn’t being lumped in with the rest of the AI momentum names right now. Instead, traders are seeing earnings strength, hefty buybacks, and a key WWDC event just ahead. Notably, this shift in sentiment came as the Consumer Price Index – the key U.S. inflation measure – showed a 3.8% annual gain for April, including a sharp 17.9% jump in energy prices. Numbers like that usually spell trouble for richly valued growth stocks, since they raise the odds of rates staying elevated.
12 May 2026
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Intel Stock Surges on Apple Chip Deal Report: Why Intel Foundry Faces Its Biggest Test

Intel Stock Surges on Apple Chip Deal Report: Why Intel Foundry Faces Its Biggest Test

SANTA CLARA, California, May 10, 2026, 10:31 PDT Intel Corporation’s preliminary chipmaking deal with Apple, reported Friday, has thrust its manufacturing ambitions back into the spotlight—this time with sharper scrutiny. The Wall Street Journal said the two companies reached a formal agreement in recent months, following over a year of discussions. Details on which products Intel will make remain murky, while both Intel and Apple declined to comment.
10 May 2026
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Stock Market Today: Apple Jump Lifts Dow and S&P Futures — Nasdaq Slips as Oil Risk Builds

Stock Market Today: Apple Jump Lifts Dow and S&P Futures — Nasdaq Slips as Oil Risk Builds

Early Friday, U.S. equity futures showed a split picture: Apple’s move higher before the bell nudged Dow and S&P 500 contracts into positive territory, while Nasdaq 100 futures lagged. As of 6:49 a.m. ET, Dow Jones futures for June had added 132 points, or 0.26%. S&P 500 futures were up by 8 points, a 0.11% rise. Meanwhile, the Nasdaq 100 slipped, futures dropping 34.75 points, or 0.13%. Wall Street just wrapped up April on a strong note—Dow up 1.62% Thursday, S&P 500 picking up 1.02%, and the Nasdaq tacking on 0.89%. Both the S&P 500 and Nasdaq locked in their largest monthly percentage gains in years.
1 May 2026
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Stock Market Today

  • Cboe Files to List All-or-Nothing Options Tied to Earnings Figures
    July 1, 2026, 7:32 PM EDT. Cboe Global Markets Inc. is asking U.S. regulators for the green light to offer all-or-nothing options based on corporate earnings metrics. The plan would let traders make wagers on numbers like SpaceX revenue, Nvidia's data-center sales, or credit-loss provisions at JPMorgan Chase. These all-or-nothing contracts pay out a set amount if a chosen target gets hit-zero if it doesn't. Cboe says it wants to build out prediction market tools focused on earnings results, giving market players new ways to trade or hedge around corporate financials.
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