Snap Slides, With Key Challenge Ahead for Comeback
Snap Inc. traded down almost 2% late Friday while broader U.S. stocks moved up. Investors kept up the pressure on the Snapchat parent as it struggles to steady ad growth. Shares were last at $5.80, off 11 cents. The stock touched $5.73 at its low and $5.94 at the high Friday. Timing is key here. Snap wants to move past cost cuts and build a growth case. But the market still views Snap as a company with young users, a big ad business, and less room for mistakes compared to larger peers.