Snap Slides, With Key Challenge Ahead for Comeback
Snap Inc. shares fell nearly 2% to $5.80 late Friday, underperforming the broader market as ad growth remained sluggish. First-quarter revenue rose 12% to $1.53 billion, but advertising revenue increased just 3%. Snap reported 483 million daily active users. Trading volume was below average, and the stock stayed well under its 52-week high.