Ally’s Gen Z Bet Puts Spotlight on Branch Jokes
Ally Financial launched a new “Life Today” campaign mocking traditional bank branches and targeting Gen Z and millennials with a branchless model. The rollout began May 14 across TV, billboards, and social media. Ally reported 74,000 net new deposit customers last quarter, with millennials and younger customers as the largest segment. The bank also added digital executive Tracey Weber to its board this month.