Southwest Airlines, AWS set sights on 2028 for cloud and AI revamp
Southwest Airlines said Wednesday it plans to expand work with Amazon Web Services and shift to a cloud and AI-enabled operating model by 2028. The company is still working to overhaul its business after years of reliability and return issues. Southwest Airlines, based in Dallas, said it picked AWS as its preferred cloud provider as the carrier tries to update systems used for ticket sales, operations and its 70,000-plus workers. The move comes as Southwest’s new commercial model needs systems that manage more complicated seating, loyalty, pricing and customer service—capabilities the airline’s old open-seating, point-to-point model didn’t require.