Apple (NASDAQ:AAPL), Samsung (KRX:005930) high-end smartphones make up an estimated 24% of global units
Globally, premium smartphones with a wholesale average selling price above $600 accounted for 29% of unit sales in H1 2026. Apple and Samsung together captured 84% of this category. As a result, their premium offerings made up about 24.36% of total smartphone units, increasing from 20.50% in the previous year. Counterpoint’s preliminary rounded shares were used for this calculation.
