NEW YORK, December 29, 2025, 11:10 ET — Regular session
- AppLovin shares were down 3.5% at $689.13 in morning trading, extending last week’s pullback.
- The decline comes as U.S. stocks eased in thin year-end trade, with big tech giving back some recent gains.
- Ad-tech peers Trade Desk, Unity and Magnite were down less than 1% each.
AppLovin Corp shares fell on Monday, slipping below $700 as investors pared exposure to high-growth technology names in the final week of the year. The stock was down 3.5% at $689.13.
The move matters because year-end trading can exaggerate price swings, and AppLovin has become a widely held momentum name tied to digital advertising and AI-driven ad targeting. With markets near record highs, small shifts in risk appetite can hit richly valued tech stocks hard.
Investors are also positioning ahead of Federal Reserve minutes due this week, a release that can reshape expectations for interest rates. Rate expectations matter for high-growth stocks because lower rates tend to support higher valuations for future earnings.
Wall Street’s main indexes opened the week lower as heavyweight tech retreated, Reuters reported. At 9:35 a.m. ET, the S&P 500 was down 0.32% and the Nasdaq Composite was down 0.61%, with Nvidia down 1.6%.
AppLovin’s slide outpaced several advertising-tech names. Trade Desk was down about 0.1%, Unity fell about 0.7%, and Magnite was off roughly 0.4%.
“With this week’s light economic calendar, internal momentum could be the main market storyline this week,” Chris Larkin, managing director of trading and investing at E*TRADE from Morgan Stanley, said in a Reuters market report. Reuters
AppLovin sells software that helps advertisers buy and optimize marketing across apps and other digital properties, pitching AI tools to improve ad targeting and performance.
The company’s last major update came with its third-quarter results in early November. AppLovin reported revenue of $1.405 billion and net income of $836 million for the quarter, and said free cash flow was $1.05 billion.
AppLovin also said it repurchased and withheld 1.3 million shares for $571 million in the third quarter. Its board increased share repurchase authorization by $3.2 billion, leaving $3.3 billion remaining as of the end of October, the company said.
For the fourth quarter, AppLovin projected revenue of $1.57 billion to $1.60 billion and adjusted EBITDA of $1.29 billion to $1.32 billion. Adjusted EBITDA is a profit measure that excludes interest, taxes, depreciation and amortization and strips out certain costs to show operating performance.
Traders are watching the Fed minutes and weekly jobless claims in an otherwise data-light week, Reuters reported, with holiday closures set to thin volumes further.
On the company calendar, the next major catalyst is the next earnings report; Nasdaq’s earnings page lists an estimated report date of Feb. 11, though the company has not confirmed timing.
AppLovin traded between $713.50 and $682.25 on Monday, after opening at $704.05. Investors were watching whether the stock can reclaim the $700 level as the session develops.
