NEW YORK, Jan 4, 2026, 10:56 ET — Market closed
- AppLovin shares last closed down 8.2% at $618.32 on Friday.
- The drop pushed APP below its 50-day moving average, a level watched by technical traders.
- Next focus is mid-February earnings expectations and whether the stock stabilizes above $600.
AppLovin Corp shares fell 8.2% on Friday to $618.32 in their latest close, with about 5.6 million shares traded.
The decline left the mobile advertising and marketing software company below its 50-day moving average near $639, a line that smooths the last 50 sessions of prices and is often used as a short-term momentum gauge. 1
That matters now because AppLovin joined the S&P 500 in September 2025, widening ownership among index funds that buy and sell in step with the benchmark and can amplify swings during early-year rebalancing. 2
There was no company-specific news behind Friday’s move, RTTNews reported. 3
Barron’s said the pullback extended a seven-session losing streak from an all-time closing high of $733.60 on Dec. 22. Morningstar analyst Mark Giarelli told the publication it “makes sense to take some chips off the table (sell some winners) and rotate into areas that are underappreciated.” 4
Zacks Research upgraded AppLovin to “strong buy” from “hold” in a report cited by MarketBeat on Saturday. The same report pegged the stock’s 50-day average around $639 and its 200-day average near $533, another longer-term level chart watchers track. 5
AppLovin sells software that helps app developers acquire users and monetize through advertising. In 2025, it agreed to sell its mobile games portfolio to Tripledot Studios for $800 million, sharpening its focus on advertising technology. 6
In its most recent results update in November, AppLovin reported third-quarter revenue of $1.405 billion and forecast fourth-quarter revenue of $1.57 billion to $1.60 billion. The company also increased its remaining share repurchase authorization — permission to buy back stock — to $3.3 billion and guided for fourth-quarter adjusted EBITDA of $1.29 billion to $1.32 billion, a profit measure that excludes interest, taxes and certain other items. 7
But the stock’s sensitivity cuts both ways. Any sign of softer ad demand, changes in mobile platform rules or renewed regulatory scrutiny — including the U.S. SEC review of AppLovin’s data-collection practices reported by Reuters in October — could quickly pressure the share price again. 8
For the next U.S. session on Monday, traders will watch whether APP can reclaim the $640 area and stabilize above $600 after Friday’s break below the 50-day line.
The next major catalyst is the company’s fourth-quarter report, which market calendars expect around Feb. 11. 9
