Roku Stock (ROKU) on December 4, 2025: Guggenheim Upgrade, Insider Moves and 2026 Outlook
Roku, Inc. (NASDAQ: ROKU) is heading into the crucial holiday quarter with its share price pulling back from recent highs, even as Wall Street raises price targets and fresh data confirms an improving profitability and connected‑TV (CTV) ad story. On Thursday, December 4, 2025, Guggenheim lifted its price target on Roku to $115 and reiterated a Buy rating, citing stronger‑than‑expected growth drivers into 2026 and rising CTV ad demand.Investing.com At the same time, new insider and institutional filings, robust third‑quarter results, and a growing web of ad‑tech and smart‑TV partnerships are reshaping the risk–reward profile for Roku stock. Below is