NEW YORK, Jan 30, 2026, 15:43 EST — Regular session
Bath & Body Works shares (BBWI) climbed 5.3% to $21.83 during Friday’s afternoon session. The stock fluctuated between $20.38 and $21.99, with roughly 3.4 million shares traded.
U.S. stocks edged higher in a volatile session after Donald Trump nominated Kevin Warsh to succeed Jerome Powell as Federal Reserve chair when Powell’s term ends in May. Investors grappled with a mix of earnings reports and inflation data. “There’s a combination of investor concerns around the Fed chair announcement, some mixed tech earnings and lingering inflation pressure,” said Angelo Kourkafas, senior global strategist at Edward Jones. 1
Traders watching Bath & Body Works have spotted a series of law-firm alerts linked to a securities fraud class action. The Schall Law Firm announced that investors who purchased shares between June 4, 2024, and Nov. 19, 2025, can try to become “lead plaintiff” by March 16. This lead plaintiff would have the authority to guide the lawsuit if a judge certifies it as a class action. According to the firm, the complaint claims the retailer misled investors about whether collaborations and promotions were driving sustainable growth, citing alleged breaches of SEC rules. 2
Shares in beauty and personal care showed varied moves: Ulta Beauty climbed roughly 1.5%, Estée Lauder barely budged, and Coty inched up.
The legal headlines come after a tough period for the retailer. In November, Bath & Body Works shocked with a holiday quarter sales dip, lowered its full-year guidance, and unveiled a transformation plan aiming to save $250 million over two years. The stock plunged almost 24% that same day. 3
Friday’s rally gave the shares a boost, but it doesn’t solve the bigger question investors keep asking: how much demand is simply being pulled forward through promotions, and what impact that will have on margins.
But the legal overhang brings its own risks. Securities cases often drag on for months, with mounting costs and management distraction becoming issues long before any court decision.
Investors are watching the broader market closely. Shifts in rate expectations, inflation data, and earnings volatility have been driving sharp moves in consumer stocks, often with little fresh news from the companies themselves.
March 16 marks the deadline for investors to submit their requests to be named lead plaintiff. This decision can significantly influence the pace and intensity of the case moving forward.
