Beasley Broadcast Group (BBGI) Soars Over 400% in Meme‑Stock Frenzy Despite Weak Fundamentals

Beasley Broadcast Group, Inc. (NASDAQ: BBGI) — a tiny U.S. radio and digital media company — has suddenly become one of Wall Street’s wildest tickers of the day. On Wednesday, December 10, 2025, BBGI stock exploded more than 400% intraday, triggering multiple trading halts and drawing intense interest from meme‑stock traders, even as the company continues to battle shrinking revenue, heavy debt, and a recent CFO resignation. ^[1]

BBGI stock price today: micro‑cap broadcaster turns mega‑mover

As of early afternoon on December 10 (around 2:22 p.m. ET), BBGI was quoted near $21.18, up from a previous close of $4.05, a staggering one‑day move of about +423%. Intraday volume topped 36.9 million shares versus an average of roughly 33,000, according to Finviz and MarketBeat data. ^[2]

Other outlets tracking active names also flagged the surge: an Associated Press most‑active list showed Beasley among the highest‑volume Nasdaq issues earlier in the session, with more than 18 million shares changing hands at around $13.89. ^[3]

Key snapshot (approximate, midday December 10, 2025): ^[4]

Last trade: ~$21
Market cap: ~$38 million (micro‑cap)
Enterprise value: ~$299 million
Shares outstanding: ~0.97 million
52‑week range: $3.67 – $9.72 (today’s price blows through the prior high)
TTM revenue: ≈ $240 million; TTM net loss around $5.9 million
Debt/Equity: ~1.95
Short interest: ~6.2% of float, with ~8 days to cover as of November 28, 2025

Even after today’s vertical move, one data provider still pegs the one‑year performance around –52%, highlighting how deeply the stock had been beaten down before the spike. ^[5]

What is driving Beasley Broadcast Group’s meme‑style rally?

Social‑media frenzy, AI “analysis” and M&A chatter

Crucially, there is no fresh, company‑specific fundamental news from Beasley Broadcast Group on December 10 that would normally justify a quadrupling of the share price. The company’s last major corporate update was its third‑quarter 2025 earnings release on November 10. ^[6]

Instead, today’s move appears overwhelmingly sentiment‑driven:

RadioInsight describes the surge as the result of meme‑stock buyers piling in, comparing Beasley, at least for the day, to GameStop and AMC as social‑media traders and AI‑generated “experts” circulate hype and misinformation about the company. Trading in the stock was halted multiple times on Nasdaq because of volatility. ^[7]
Finviz labels the rally a “social media‑driven meme stock frenzy” fueled by M&A speculation, suggesting some traders are betting on a potential takeover or asset sale windfall. ^[8]
A Fed‑day market wrap at TS2 Tech notes BBGI as one of the top U.S. gainers, highlighting the stock’s “over 200%” surge alongside other tiny, low‑float names ripping higher while the major indices were relatively calm. TechStock²
A Benzinga movers piece pegs the move at roughly +343% to $17.96 during the regular session, underscoring how quickly prices have been changing throughout the day. ^[9]
RTTNews reports Beasley’s stock “skyrocketed over 245%” to about $14 earlier in the session, stressing the lack of any new corporate announcement as the driver. ^[10]

In other words, BBGI has become a trading vehicle, not a classic earnings‑driven story — at least for now.

Short interest and tiny float: classic squeeze conditions

Beasley’s float and short interest help explain why the price can move this violently:

MarketBeat data shows 52,634 shares sold short, about 6.18% of the float, with an estimated 8 days to cover based on typical volume, as of the November 28, 2025 reporting date. ^[11]
Finviz estimates a short float closer to 8.35%, with an average daily volume of only ~33,000 shares before today. ^[12]

That combination — small float, meaningful short interest, and suddenly massive volume — is exactly the setup meme‑stock traders look for when orchestrating or piggybacking on a squeeze.

Under the hood: Q3 earnings show revenue pressure and digital growth

Today’s fireworks sit on top of a business still dealing with declining legacy revenue, rising digital mix, and slim margins.

Third‑quarter 2025: “unacceptable performance”

On November 10, 2025, Beasley reported Q3 2025 net revenue of $51.0 million, down from $58.2 million a year earlier — a decline of about 12.4%, or roughly 11% on a same‑station basis. ^[13]

Key Q3 metrics: ^[14]

Net revenue: $51.0M vs. $58.2M (prior year)
Operating income (loss): roughly break‑even (around a $0.3M loss)
Net loss: ≈ $3.6M
Adjusted EBITDA: fell year‑on‑year
Digital revenue: ~$13.0M, up high‑teens to high‑20s % on a same‑station basis, accounting for ~25% of net revenue
Digital segment margin: around 21%–27% in recent quarters

RadioInk summarized management’s tone as calling Q3 results “unacceptable”, noting that: ^[15]

Same‑station revenue fell double‑digits
National agency business remains weak
Local and digital revenue are comparatively stronger
Q4 2025 revenue is pacing down around 20% year‑on‑year based on early bookings

The picture from Q3 is clear:
Traditional spot advertising is under pressure, digital is growing but not yet big enough to offset declines, and the company is still losing money.

First half of 2025: revenue down, digital mix up

Earlier in 2025, Beasley reported:

Q1 2025 net revenue: $48.9M, down 10.1% (8.5% same‑station) vs. Q1 2024, with a net loss of about $2.7M. Digital revenue was $10.8M, up about 6% year‑on‑year on a same‑station basis, representing 22% of net revenue with an 18% segment margin. ^[16]
Q2 2025 net revenue: $53.0M, down 12.3% (11.1% same‑station) vs. 2024. Net loss was about $0.2M, helped by lower interest expense and a gain on debt repurchase. Digital revenue rose to $13.2M, about 25% of net revenue, with a 27% digital margin. ^[17]

Across Q1–Q3 2025, Beasley has:

Shrinking total revenue (each quarter down double digits vs. prior year)
A growing, higher‑margin digital segment now contributing roughly a quarter of sales
Persistent net losses, even as management cuts costs

StockTitan’s TTM snapshot backs this up: about $240.3M in revenue over the last twelve months versus a TTM net loss of roughly $5.9M, and a net profit margin of around –2.5%. ^[18]

Heavy debt and recent note amendments: the balance‑sheet problem

Behind the income statement, Beasley’s leveraged balance sheet is one of the biggest concerns for long‑term investors.

Finviz estimates enterprise value at about $299M against a market cap of only ~$38M, implying substantial net debt. Debt‑to‑equity is listed near 1.95, with EV/Sales around 1.36 and EV/EBITDA over 20x, pointing to a highly leveraged, low‑margin business. ^[19]
An Investing.com summary of SEC filings notes Beasley operates with around $280M of debt, highlighting rapid cash burn and weak profit margins despite management’s view that the stock screens as undervalued on some “fair value” models. ^[20]

In November 2025, Beasley’s financing structure was tweaked again:

According to TipRanks’ corporate events feed and 8‑K commentary, Beasley Mezzanine Holdings (a subsidiary) amended its senior secured notes, extending certain maturities to January 31, 2026 and giving the company more flexibility around future asset sales and additional debt issuance. ^[21]
Longbridge and related coverage describe these changes as designed to address default risks and improve liquidity in the short term, rather than a full recapitalization. ^[22]

The takeaway: Beasley has bought itself time, not solved its leverage problem. The company still must:

Stabilize and grow cash flow (especially from digital and local advertising), and
Ultimately refinance or pay down a large debt load in a higher‑rate environment.

Governance and C‑suite changes: CFO in, CFO out

Adding to investor unease, Beasley has seen rapid turnover in its finance leadership:

Lauren Burrows Coleman — a high‑profile hire who became CFO on November 1, 2024 — resigned less than a year later, effective October 17, 2025, according to SEC filings and multiple news outlets. The company says the resignation was not due to any disagreement over accounting or policy. ^[23]
CEO Caroline Beasley has temporarily taken on the role of interim principal financial officer, while long‑time executive Shaun Greening serves as principal accounting officer. ^[24]

Investing.com notes that the CFO departure comes against a backdrop of related‑party transactions involving the Beasley family (leases and other arrangements), highlighting the family’s deep control of the company and adding a potential governance overhang for some institutional investors. ^[25]

How the market’s forecasting and ratings models view BBGI today

While day‑traders focus on the intraday chart, various sell‑side and quantitative tools are overwhelmingly cautious on Beasley Broadcast Group.

MarketBeat: consensus “Sell” with extreme downside implied

MarketBeat’s BBGI forecast page, updated on December 10, 2025, shows: ^[26]

Consensus rating:Sell
Number of analysts: 1 (Weiss Ratings)
Consensus price target: N/A (no explicit 12‑month price target reported)
A commentary note states that analysts see “predicted downside of –100%” based on their 12‑month forecasts, essentially suggesting that equity holders could be wiped out in a worst‑case scenario.

This is a very limited sample (one firm) and likely does not fully reflect today’s explosive price action, but it underscores how skeptical professional research remains about Beasley’s long‑term equity value.

TipRanks AI: “Underperform” on weak financials

TipRanks’ AI‑driven analysis rates Beasley as an “Underperform” name, citing: ^[27]

Weak financial performance and poor valuation metrics
High leverage and strained balance sheet
Negative EPS and revenue trends over the trailing period
A neutral technical picture before today, with the share price below longer‑term moving averages and volatility elevated

TipRanks also highlights that formal analyst coverage is extremely thin, reinforcing the idea that much of the flows in BBGI are driven by retail traders and quant screens, not deep institutional research.

StockInvest.us: technical “Strong Sell” (pre‑spike)

Technical analysis site StockInvest.us — using data through the December 9, 2025 close at $4.02 — rated BBGI a “Strong Sell” candidate, arguing that: ^[28]

The stock is in a very wide and falling trend
It shows multiple negative technical signals
The site expects the stock to “perform weakly” over the next days and weeks

Those models clearly did not anticipate today’s meme‑driven squeeze, but they do reflect the underlying downtrend that still frames the longer‑term chart.

Valuation check: cheap on sales, expensive on cash flow

Based on Finviz and data‑aggregator snapshots (using today’s elevated price): ^[29]

Price‑to‑Sales (P/S): ≈ 0.17 – very low, reflecting a beaten‑down equity value vs. revenue.
Price‑to‑Book (P/B): ≈ 0.27 – the stock trades at a steep discount to stated book value.
EV/Sales: ≈ 1.36 – enterprise value in line with modestly leveraged media peers.
EV/EBITDA: > 20x – high, because EBITDA is thin relative to debt.
Net margin: about –2.5%; operating margin: ~5.5%.

On simple equity metrics, BBGI looks optically cheap, but once you factor in:

High leverage
Negative net income
Significant execution risk in transforming the business

…it becomes easier to see why professional ratings skew bearish even before today’s price spike.

Key risks around BBGI stock after the December 10 spike

For anyone looking at Beasley Broadcast Group after this rally, several key risk themes stand out:

Extreme volatility & thin float
- The stock has moved between the single digits and low 20s in a single session, with halts for excessive volatility. ^[30]
- Average volume prior to this week was tiny; a retreat in interest from meme traders could see liquidity evaporate quickly. ^[31]
Structural industry headwinds
- Beasley remains heavily tied to traditional radio advertising, a segment under long‑term pressure from streaming, podcasts, and digital platforms.
- Management is successfully growing digital revenue, but traditional audio remains the majority of revenue and is declining double‑digits in many quarters. ^[32]
Leverage and refinancing risk
- With hundreds of millions in debt and only a micro‑cap equity cushion, the company is highly sensitive to interest costs, advertising downturns, or missed transformation targets. ^[33]
- Recent note amendments push key maturities to January 2026, which is not far away, meaning more financing work lies ahead. ^[34]
Governance and key‑person risk
- Rapid CFO turnover — appointing a new CFO in late 2024 and losing her in October 2025 — may concern investors who prize stability in finance leadership. ^[35]
- The Beasley family’s substantial control and related‑party transactions (such as office and tower leases from family‑controlled entities) can be a red flag for some institutional investors. ^[36]
Limited institutional and analyst sponsorship
- MarketBeat, TipRanks, and StockToTrade all show minimal formal analyst coverage and relatively low institutional ownership, suggesting that price discovery is being driven mostly by retail and quant flows. ^[37]

Outlook: trading vehicle today, turnaround story still unproven

Putting it all together:

Today’s rally is dominated by meme‑style dynamics, not by a sudden turnaround in Beasley’s fundamentals.
The company is in the midst of a multi‑year transformation, trying to pivot from legacy radio toward higher‑margin digital and integrated marketing, and Q1–Q3 2025 results show real progress on digital mix and cost cuts, but continued overall revenue declines and net losses. ^[38]
Debt remains the central overhang: extensions into 2026 are a bridge, not a destination. ^[39]

For short‑term traders, BBGI is now one of the most volatile tickers on the board — a potential opportunity and a significant risk. Intraday swings of several hundred percent, combined with volatility halts and a tiny float, mean traders can just as easily get caught on the wrong side of a sharp reversal.

For long‑term investors, the key questions are more fundamental:

Can Beasley continue to grow digital revenue above 25% of the mix and expand margins? ^[40]
Will management successfully de‑lever the balance sheet and refinance or retire a large portion of its debt load by 2026? ^[41]
How durable is local ad demand in a soft macro environment, and can Beasley maintain pricing power?

Third‑party data providers list various tentative dates in early 2026 for the next earnings report (including February and March windows); investors should confirm the exact timing on Beasley’s investor‑relations site, as that update will be the next major checkpoint for fundamentals. ^[42]

For now, BBGI looks like a classic meme‑stock episode layered on top of a highly leveraged, still‑struggling traditional media company. Anyone considering exposure should be prepared for extreme volatility, rapid sentiment shifts, and the possibility that the stock’s price could move out of step with underlying business performance for some time.