Booking Holdings (BKNG) Stock on December 8, 2025: Latest Price, Hedge‑Fund Moves, AI Deals and 2026 Forecasts

Booking Holdings Inc. (NASDAQ: BKNG), the parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable, is starting the week of December 8, 2025 trading near the top of its 52‑week range as investors digest a flood of institutional filings, AI‑driven product news and upbeat Wall Street forecasts.

As of Monday, December 8, BKNG is changing hands around $5,166 per share, modestly below Friday’s close of $5,197 and roughly 11–12% under its 52‑week high of $5,839.41, giving the company a market value in the mid‑$160 billion range. ^[1]

Behind that price is a travel giant that generated $23.7 billion in revenue and $5.9 billion in earnings in 2024, up 11% and 37% year‑over‑year respectively, and just delivered another earnings beat in the third quarter of 2025 on resilient global travel demand. ^[2]

This article pulls together all of today’s (December 8, 2025) key headlines on BKNG, plus the most recent forecasts and analyses, to give investors a one‑stop view of where the stock stands and what to watch into 2026. It is information, not investment advice.

1. Today’s snapshot: BKNG stock and valuation

Latest price (Dec 8, 2025): about $5,166.74, down ~0.6% from Friday’s close of $5,197.04.
52‑week range:$4,096.23 – $5,839.41. ^[3]
Market cap: roughly $167 billion. ^[4]
Valuation: trailing P/E ~33–34x, PEG ratio ~1.3 and beta around 1.25, according to recent MarketBeat data. ^[5]

In plain English, Booking trades at a premium multiple versus typical hospitality and travel names: Simply Wall St pegs BKNG’s P/E around 33x versus a US hospitality average near 21x, reflecting its higher margins, global scale and strong free‑cash‑flow profile. ^[6]

At the same time, that premium sits against a stock that is still more than 10% below its 52‑week high and has lagged some travel peers over the last year, especially Expedia, which has rallied far more strongly. ^[7]

2. Fresh headlines on December 8, 2025

2.1 Hedge funds reshuffle their Booking positions

Several new 13F filings hit the tape today, all dated December 8, 2025, and they paint a picture of active but mixed institutional positioning around BKNG:

Natixis disclosed a new position of 10,059 BKNG shares, valued at about $58.2 million based on second‑quarter prices. ^[8]
Temasek Holdings cut its stake by 16.2%, selling 292 shares and ending Q2 with 1,508 shares worth roughly $8.7 million. ^[9]
Winslow Capital Management trimmed its holdings by 1.1%, but still owns a hefty 86,385 shares, or about 0.27% of the company, valued near $500 million and ranking BKNG as its 19th‑largest position. ^[10]

Across these and earlier December filings from investors like Invesco, 1832 Asset Management, Guggenheim and others, the big picture is that institutions remain firmly in control of the stock: estimates put institutional ownership above 90% of outstanding shares. ^[11]

For individual investors, this wave of filings doesn’t necessarily signal a clear bullish or bearish trend, but it confirms BKNG is a high‑conviction institutional name where even small percentage changes involve tens or hundreds of millions of dollars.

2.2 Pre‑market check: “7 things to watch” on BKNG

A TechStock² pre‑market note published today frames the setup for BKNG heading into Monday’s session: TechStock²

Friday’s close on December 5: $5,197.04, up 3.77% on the day.
BKNG sits near the upper end of its 52‑week band, roughly 11% below its high and 27% above its low.
The 7‑day share‑price gain of about 5.8% has helped offset a weaker three‑month stretch, while the three‑year total shareholder return is around 161%, underscoring strong long‑term compounding.

The article essentially casts BKNG as a long‑term winner going through a mid‑cycle wobble, with short‑term traders watching how it behaves near resistance after that early‑December bounce.

2.3 Dividend and insider activity recap

A TradingView “key facts” brief and related MarketBeat coverage highlight two near‑term talking points: ^[12]

Dividend: Booking is paying a quarterly dividend of $9.60 per share, implying a forward annual dividend of $38.40 and a yield of roughly 0.7–0.8% at current prices. The latest payout has an ex‑dividend date of December 5, 2025 and is scheduled for payment on December 31, 2025. ^[13]
Insiders: Over the last 90 days, corporate insiders sold about 3,388 shares, worth around $17.6 million, leaving insider ownership near 0.16% of outstanding shares. ^[14]

The dividend is small in yield terms but signals confidence in recurring cash generation, while the insider‑selling trend is worth tracking but currently modest compared to the enormous institutional float.

3. Fundamentals: Q3 2025 earnings beat and holiday‑travel momentum

Booking’s third‑quarter 2025 results, reported on October 28, are the fundamental anchor for most of today’s bullish commentary:

Gross bookings:$49.7 billion, up 14% year‑over‑year.
Revenue: about $9.01 billion, beating analyst estimates around $8.7–8.8 billion and rising roughly 12–13% from a year ago. ^[15]
Adjusted EPS:$99.50, ahead of consensus near $95.7 and up roughly 18–19% year‑on‑year. ^[16]
Net profit margin: around 30.5% for the quarter, reflecting the asset‑light, high‑margin nature of the online travel agency model. ^[17]

Management’s tone for the fourth quarter and the 2025 holiday season has been cautiously optimistic. Booking flagged:

Steady travel demand into Q4 despite macro and geopolitical uncertainty. ^[18]
A raised cost‑reduction target, now aiming for about $500–550 million in annual savings versus a previous $400–450 million range, which supports margin expansion even if top‑line growth slows. ^[19]

Those Q3 numbers follow a strong 2024, when Booking delivered $23.74 billion in revenue and $5.88 billion in earnings, up 11% and 37% respectively from 2023. ^[20]

In short, fundamentals remain robust: double‑digit bookings growth, rising margins, and a structurally cash‑rich model.

4. Dividends and buybacks: a growing capital‑return story

Booking has been quietly turning itself into a cash‑return machine:

The quarterly dividend of $9.60 was introduced at $8.75 in 2024 and raised by about 10% following strong 2024 full‑year results. ^[21]
At today’s price, the annual payout of $38.40 per share works out to a dividend yield of roughly 0.7–0.8%—small, but growing. ^[22]

On top of that, Booking’s board has authorized a new $20 billion share‑repurchase program, on top of $7.7 billion remaining from a prior plan, after reporting a blow‑out Q4 2024 earlier this year. ^[23]

The Motley Fool has noted that by mid‑2024 the company had spent around $10 billion on buybacks over the trailing twelve months, shrinking its share count by roughly 6%. ^[24]

Taken together, BKNG’s total shareholder‑return engine—earnings growth plus buybacks plus a growing dividend—remains a key pillar of the long‑term bull case.

5. What Wall Street expects: consensus ratings and price targets

Across major data providers, analysts are broadly bullish on Booking Holdings:

StockAnalysis: 28 analysts, average rating “Buy”, with a 12‑month price target of $6,104, implying about 18% upside from recent levels. Target range: $5,523–$6,806. ^[25]
TipRanks: 26 Wall Street analysts in the last three months rate BKNG a “Strong Buy”, with an average target of $6,166, high of $6,850, low of $5,433, and estimated 18–19% upside versus a recent price of $5,197. ^[26]
Investing.com: 36 analysts, consensus “Buy”, average 12‑month target around $6,188 with a high near $7,447 and a low around $5,300, pointing to roughly 20% upside. ^[27]
Barchart: notes a “Strong Buy” consensus from 39 covering analysts and a mean target around $6,172, roughly 25% above the price at the time of publication. ^[28]

A TechStock² December 3 forecast piece ties this together, arguing that Wall Street broadly sees 19–21% upside over the next year, with the gap between current price and target driven by earnings growth, margin expansion and aggressive buybacks. TechStock²

Of course, targets can and do move, but as of early December 2025 the Street’s base case is clear: modest top‑line growth, faster earnings growth, and more room for the share price to rise over a 12‑month horizon.

6. Valuation debate: underpriced compounder or fully valued?

Not everyone sees BKNG as obviously cheap, even with that implied upside.

6.1 The “undervalued compounder” view

A detailed December 7 note from Simply Wall St estimates a fair value of about $6,207 per share, around 16% above a recent price just over $5,190. It also cites a consensus analyst target of about $6,100 with a bull case above $7,200 and a bear case around $5,200. ^[29]

Their narrative emphasizes:

Double‑digit revenue and earnings growth
Rising margins aided by cost controls and scale
A powerful buyback program reducing share count
A long runway in payments, alternative accommodations and corporate travel

From this angle, BKNG is cast as a mispriced compounder whose current valuation underestimates the durability of its earnings power.

6.2 The “priced for perfection” concern

That same analysis—and others—also highlight that BKNG trades at:

A P/E around 33x, well above the ~21x for the broader US hospitality sector
A premium to many online travel peers on earnings and cash‑flow multiples ^[30]

Barchart’s performance comparison shows BKNG lagging Expedia and the Amplify Travel Tech ETF (AWAY) over the past year and year‑to‑date, despite superior margins and scale. ^[31]

The risk is that any disappointment—whether from slower travel growth, more intense competition from Google or Airbnb, or a macro shock—could trigger a sharp de‑rating if investors decide they no longer want to pay a big premium for the stock.

7. Quant and algorithmic models: mixed short‑ and long‑term signals

Beyond human analysts, a number of algorithm‑driven services publish short‑term trading and long‑term price forecasts for BKNG. These are best viewed as supplementary, not decisive, but they’re worth knowing:

7.1 StockInvest.us: short‑term “buy candidate”

Technical‑analysis site StockInvest.us currently calls BKNG a “Buy candidate” for traders: ^[32]

It notes positive short‑term signals from a recent pivot bottom, even though the stock has been in a falling medium‑term trend.
For trading on Monday, December 8, it projected an opening around $5,138.56 and an intraday range of roughly ±2.6%, with key support near $5,135 and resistance around $5,350.
The service labels risk as “medium” given daily volatility but sees the risk/reward as attractive when buying near support.

7.2 CoinCodex: bearish 1‑year, bullish 2030 algorithm

Crypto‑oriented analytics site CoinCodex offers a very different take, based purely on quantitative models: ^[33]

Tomorrow’s forecast: roughly +0.8% from current levels.
Next week: a projected ‑5.85% drop.
One‑year view: price falling to about $4,513, or ~13% below today’s level, leading the algorithm to classify BKNG as not a good stock to buy on a 12‑month horizon.
2030 view: a huge move higher to around $11,188, implying more than 100% upside over five years, with a model path in which BKNG could cross $10,000 in late 2028.

The big takeaway is not the precise numbers but the spread of opinions: human analysts lean moderately bullish for the next year, while some algorithms foresee a choppy near term but much higher long‑term prices. None of these forecasts are guarantees.

8. AI, partnerships and events: building the 2026 story

Beyond earnings and price targets, several recent product and partnership announcements flesh out Booking’s long‑term narrative.

8.1 OpenTable and restaurant Voice AI

On December 3, Loman AI announced a new integration with OpenTable, allowing restaurants to use voice AI to book, modify, confirm and cancel reservations over the phone without human staff. OpenTable, part of Booking Holdings, handles reservations for over 60,000 restaurants worldwide. ^[34]

While the press release is primarily about Loman, it reinforces two themes that matter for BKNG shareholders:

AI is steadily weaving into Booking’s ecosystem, from restaurant reservations to trip planning.
Booking’s platforms remain critical infrastructure for hospitality operators, which can deepen loyalty and monetization over time.

8.2 Spotnana partnership and corporate travel

On December 1, travel‑infrastructure firm Spotnana announced a direct integration with Booking.com, giving its corporate partners access to Booking.com’s full global inventory and a broad set of corporate and consumer rates that were previously mainly available on the Booking.com website. ^[35]

Key features include:

Self‑service trip modifications and cancellations for travelers
Better tools for travel‑management companies (TMCs) via Spotnana’s agent desktop
Support for loyalty rates, closed‑user‑group pricing, last‑minute deals and long‑stay bookings

This strengthens Booking’s hand in corporate and managed travel, a segment that has been gradually recovering and where inventory depth and APIs matter as much as consumer branding.

8.3 Investor‑relations calendar and holiday‑travel data

Booking’s CFO Ewout Steenbergen is scheduled to speak at the Nasdaq 53rd Investor Conference in London on December 9, 2025, with a webcast and replay available on the company’s IR site. ^[36]

Meanwhile, a separate Booking press release via KAYAK highlights that holiday‑travel searches for 2025 are up around 10%, with airfares trending lower and more travelers using AI tools for smarter planning—another sign of resilient travel demand, especially for “affordable luxury” trips. ^[37]

Combined with Q3 commentary, these updates support the idea that travel remains a relative bright spot in consumer spending, even as many economists worry about slowing global growth.

9. How Booking stacks up against peers and 2026 narratives

9.1 Against travel‑tech peers and ETFs

Barchart’s comparison of BKNG versus the Amplify Travel Tech ETF (AWAY) and peers like Expedia underscores a nuanced picture: ^[38]

Over the past three months, BKNG fell roughly mid‑teens percent at one point, worse than AWAY’s high‑single‑digit decline.
Over the past year and year‑to‑date, BKNG has modestly underperformed the S&P 500, which is up double digits, even as travel stocks broadly have had a volatile but positive run.
However, on a multi‑year basis, Booking’s total returns are still robust, thanks to strong post‑pandemic recovery and buybacks.

In other words, BKNG is not the hottest momentum name in travel right now, but it remains one of the sector’s highest‑quality franchises.

9.2 Airbnb vs Booking, and the 2026 investment debate

Recent pieces syndicated through Nasdaq and The Motley Fool pit Airbnb (ABNB) against Booking Holdings as candidates for 2026 portfolios. They generally note that: ^[39]

Both are excellent travel platforms with global reach.
Airbnb leans more into home‑sharing and experiences, while Booking has a more diversified hotel‑plus‑flights‑plus‑restaurant ecosystem.
The “better” pick comes down to investor preference for business models, risk tolerance and valuation.

Separately, Zacks and other outlets have flagged BKNG as a “trending stock” as of early December, inviting investors to weigh its strong fundamentals against a premium multiple and rising competition, including Google’s AI‑enhanced Flight Deals features, which could pressure OTAs over time. ^[40]

10. Key risks investors should monitor

Even with strong recent results and upbeat forecasts, BKNG is not risk‑free. Key issues to watch include:

Macro and travel‑demand risk
- A slowdown in consumer spending, especially among lower‑ to mid‑income travelers, could weigh on room‑night growth and package bookings. Booking itself has noted weaker US trends in some segments offset by stronger international demand. ^[41]
Competition and AI disruption
- Google’s expanding travel‑search features, including AI‑driven “Flight Deals”, threaten to siphon off bargain‑hunters and compress margins for OTAs. ^[42]
- Airbnb, regional OTAs and direct‑booking initiatives from large hotel chains all vie for the same customers.
Valuation and de‑rating risk
- With a P/E in the low‑30s and a sector‑leading multiple, BKNG is priced for continued execution; any misstep on growth, margins or regulation could prompt a sharp multiple compression. ^[43]
Regulatory, tax and FX headwinds
- Operating in more than 220 countries exposes Booking to tax, data‑privacy and platform‑regulation changes, along with currency swings that can impact reported results. ^[44]

11. Bottom line for Booking Holdings stock on December 8, 2025

Putting it all together:

Price & setup: BKNG is trading just above $5,100, a bit below record highs but near the top of its 52‑week range. ^[45]
Fundamentals: Q3 2025 showed double‑digit bookings and revenue growth, nearly $2.8 billion in quarterly net income, and expanding margins, on top of strong 2024 results. ^[46]
Capital returns: A $9.60 quarterly dividend and a $20 billion buyback program underscore management’s confidence in cash generation. ^[47]
Street view: Most human analysts see high teens to low‑20s percentage upside over 12 months, with a consensus Buy/Strong Buy rating, even as some quant models caution about potential near‑term downside before a possible long‑term melt‑up. ^[48]
Storyline: AI integrations (OpenTable, KAYAK tools), corporate‑travel partnerships (Spotnana) and a still‑resilient holiday‑travel backdrop keep the long‑term growth story intact, albeit with real competition from other platforms and from Google. ^[49]

For investors reading this on December 8, 2025, BKNG looks like a high‑quality but premium‑priced travel leader: earnings momentum and shareholder returns are working in its favor, while valuation, competition and macro risks argue for careful position sizing and time horizons.