New York, Jan 24, 2026, 04:54 (EST) — Market closed.
- BNAI jumped roughly 90% on Friday and surged further in after-hours trading
- This comes after revealing a $2.05 million licensing and investment deal in Africa with Valio
- Monday’s U.S. open will reveal if the late rally carries into regular trading hours
Brand Engagement Network Inc (BNAI) shares jumped once more late Friday, climbing roughly 255% in after-hours to $58.53 after closing the regular session up 90% at $16.48. The stock saw heavy activity, with 43.66 million shares changing hands during the day—well above its usual volume. Short interest hovered around 29%, Benzinga data shows. 1
The rally followed an SEC filing detailing a strategic licensing and investment deal with Valio Technologies (Pty) Ltd and a new South Africa-based company. Brand Engagement Network announced it will get a $2.05 million preferred equity injection — a share class senior to common stock — which it plans to count as intellectual property licensing revenue. The company also gains 25% ownership in the new venture, one board seat, and a 35% cut of revenue from software, SaaS subscriptions, services, and other offerings. According to the filing, the venture holds an exclusive, perpetual license to use the company’s technology throughout Africa, while a linked university pilot project remains non-binding.
The reason this matters now is straightforward: the market has been punishing “AI” stories that lack cash flow, while rewarding those with signed deals, revenue shares, and tangible rollouts. In a small, fast-moving stock, that’s often enough to attract momentum investors and prompt rapid positioning.
Valio CEO Lefentse Nokaneng emphasized that “accuracy, governance, and trust are essential” in mental health applications. BEN’s CEO Tyler Luck added the partnership signals a drive to combine commercial scale with “real-world, institution-approved deployments.” The companies announced plans for an AI pilot focused on student wellbeing at Nelson Mandela University. 2
Brand Engagement Network calls itself a provider of AI-driven customer engagement tools, leveraging its Engagement Language Model alongside retrieval-augmented generation (RAG)—a technique that sources responses from curated data instead of the open internet. The company highlights that its systems operate in closed-loop settings and can be tailored for regulated industries like life sciences, automotive, and retail. 3
BNAI’s stock was volatile even before Friday’s close. It wrapped up Jan. 20 at $6.15, jumped to $8.70 the following day, and closed at $8.66 on Thursday. Then Friday saw a sharp leap to $16.48, according to Investing.com data. 4
After-hours trading often sees thin, volatile prices, particularly with microcaps. That late print will hold weight on Monday, but it doesn’t carry the same impact as a broad, liquid market clearing during regular hours.
The risk is straightforward: licensing deals don’t ensure paying customers, and revenue shares often lag in reported figures. Without fresh news to sustain momentum, the stock could tumble just as quickly, especially after a rally like this.
The market faces its next big challenge at Monday’s open (Jan. 26): can the after-hours rally hold up once regular trading kicks in? Plus, investors will be watching closely for any new filings or company news that might justify the recent sharp price moves, which have far outpaced the underlying fundamentals.
