NEW YORK, December 29, 2025, 03:05 ET
- Musgrave cut prices on SuperValu and Centra own-brand butter by up to 15% from Sunday. 1
- The 454g pack fell to €3.39 from €3.99, with 227g packs down to €2.09 from €2.39. 1
- Lidl matched the new pricing on its Dairy Manor butter range. 1
Musgrave Group said on Sunday it cut prices on own-brand Irish creamery butter at its SuperValu supermarkets and Centra convenience stores by as much as 15%. 1
The reductions land as Irish grocery bills remain under scrutiny after a year in which staple food costs stayed elevated for many households. 2
Ireland’s Central Statistics Office said the average cost of a one-pound (454g) block of butter rose 55 cents in the 12 months to November 2025, to €4.88, TheJournal.ie reported. 2
Under Musgrave’s changes, all SuperValu and Centra 454g own-brand butter products now sell for €3.39, down from €3.99. 1
The 227g packs fell to €2.09 from €2.39, the company said. 1
Musgrave said the cuts cover salted and unsalted options and amount to savings of up to €0.60 per pack across the range. 1
Lidl confirmed it also reduced prices on its Dairy Manor own-brand butter, cutting the 454g pack to €3.39 and the 227g pack to €2.09. 1
Rival chains Dunnes Stores and Tesco were still pricing 454g own-brand butter at €3.99, with 227g packs at €2.39, The Irish Times reported. 1
Musgrave said the move was aimed at easing pressure on household budgets and that it is investing in its own-brand range. 1
Own-brand, sometimes called private-label, products are sold under a retailer’s name rather than a national brand and typically compete on price.
Price comparison site Switcher.ie said a typical family of four spent €1,792 over Christmas 2025, up €67.90 from last year, while the average Christmas food shop rose 13% to €96.20. 1
“Food remains one of the biggest festive costs, and one of the areas where prices have risen most sharply,” said Eoin Clarke, Switcher.ie’s commercial director. 1
Worldpanel put Ireland’s grocery inflation at 6% and said Christmas dinner for a family of four cost €32.28, up almost €1 from a year earlier, TheJournal.ie reported. 2
Musgrave previously cut prices on its own-brand milk range in October, following similar moves by other retailers, TheJournal.ie reported. 2
