Snapchat Memories Paywall: Why the App’s New Storage Fees Might Change How You Use Social Media
The Story Behind Snapchat’s New Storage Fees When Snapchat introduced its Memories feature in 2016, it promised to let users save their photos and videos safely in the cloud, separate from their camera roll. For nearly a decade the feature has served as a digital time capsule—allowing users to relive birthdays, graduations and everyday moments by pulling up Snaps from years past. The sheer volume of content is staggering: Snapchatters have stored more than one trillion memories on the platform newsroom.snap.com. This growth has outpaced the company’s expectations and, according to Snap, is straining its infrastructure. On 26 September 2025, Snap quietly