Astrology Just Got an AI Upgrade – Inside the Rise of AI-Powered Horoscopes
Co–Star, launched in 2017, uses NASA data combined with AI to generate real-time, hyper-personalized horoscopes and had over 30 million accounts by 2023 with more than 1 million daily active users. The Pattern’s AI analyzes natal charts to deliver detailed interpretations focusing on love, career, health, and personal growth, with more than 10 million downloads and 8 million monthly active users. Sanctuary blends AI-generated daily readings with live astrologers, has over 7 million downloads and about 3 million monthly users, and partnered with Marriott’s Moxy Hotels in 2024 for astrological travel tips. AstroTalk, based in India, claims over 40 million