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Beauty Industry News 24 October 2025 - 10 November 2025

Shiseido cuts 2025 outlook to ¥52bn net loss, books ¥46.8bn Americas impairment and launches 200‑person voluntary exit

Shiseido cuts 2025 outlook to ¥52bn net loss, books ¥46.8bn Americas impairment and launches 200‑person voluntary exit

Tokyo — November 10, 2025 Japan’s Shiseido Co. (TSE: 4911) slashed its full‑year guidance and flagged deeper restructuring, warning it now expects a ¥52 billion net loss for the year to December 31, 2025 (IFRS), versus a previous forecast for a ¥6 billion profit. The cosmetics group cited a goodwill impairment in the Americas and softer demand as it also unveiled a new medium‑term strategy through 2030. Shiseido Corporation+1 What Shiseido announced today Japanese media also highlighted the scale of the forecast swing and the impairment behind it. Kabutan+1 Restructuring: 200 voluntary retirements, after earlier headcount cuts Shiseido will offer
10 November 2025
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e.l.f. Beauty (ELF) plunges as tariff hit and soft FY‑2026 outlook overshadow Rhode boost: what to know today (Nov. 6, 2025)

e.l.f. Beauty (ELF) plunges as tariff hit and soft FY‑2026 outlook overshadow Rhode boost: what to know today (Nov. 6, 2025)

What happened e.l.f. Beauty’s stock is tumbling today after the company’s fiscal Q2 print and FY‑2026 guidance underwhelmed investors. In last night’s release, management guided to $1.55–$1.57 billion in sales and $2.80–$2.85 adjusted EPS for FY‑2026, short of consensus (~$1.65B and ~$3.58). The outlook reflects a step‑down in profitability as U.S. import tariffs lift costs and growth in the core e.l.f. brand moderates versus last year’s blockbuster product cycle. Shares fell as much as ~26% after hours Wednesday and were still sharply lower in early Thursday trading. Elf Beauty Investor+1 By the numbers (Q2 FY‑2026) Guidance snapshot vs. last year
6 November 2025
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ELF Stock Today (Nov. 5, 2025): e.l.f. Beauty plunges after Q2 revenue miss; FY26 outlook lags Street as tariffs bite

ELF Stock Today (Nov. 5, 2025): e.l.f. Beauty plunges after Q2 revenue miss; FY26 outlook lags Street as tariffs bite

At a glance (Nov. 5, 2025) What happened today e.l.f. Beauty reported second‑quarter fiscal 2026 (quarter ended Sept. 30, 2025) results showing net sales of $343.9 million (+14% YoY), gross margin of 69% (down 165 bps primarily on higher tariff costs), and adjusted EPS of $0.68. Management highlighted this as the 27th consecutive quarter of net‑sales growth and cited a record launch of Rhode in Sephora North America. Business Wire Why the stock sank after the bell After the release, shares fell about 19% in extended trading as the company’s FY26 outlook—net sales $1.55–$1.57 billion; adjusted EPS $2.80–$2.85—landed below Wall
5 November 2025
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P&G Earnings Smash Estimates – Beauty Boom and Razors Fly Off Shelves in Q1

Premarket P&G (PG) Stock Report: Beauty Boom, Tariff Relief & Analyst Targets

Q1 Results: Resilient Core Demand (Beauty & Grooming Drive Growth) P&G’s latest quarter beat expectations on nearly every metric. The $22.39B net sales (up 3% YoY) reflected a 2% organic gain, entirely from higher pricing and mix ad-hoc-news.de. Reported EPS was $1.95 (+21% YoY), driven by last year’s heavy restructuring charges, while core EPS was $1.99 (+3%) pginvestor.com ad-hoc-news.de. Beauty saw ~6% organic growth (premium skincare/skin-care innovations led the way) and Grooming ~5% growth ts2.tech ad-hoc-news.de. By contrast, Fabric/Home Care and Health Care were flat or down slightly on weak volume and heavier discounting ad-hoc-news.de. P&G attributed the beat to
2 November 2025
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Estée Lauder Stock Soars on Surprise Earnings Beat as Beauty Rebounds – What’s Next?

Estée Lauder Stock Soars on Surprise Earnings Beat as Beauty Rebounds – What’s Next?

Stock Performance and Reaction Estée Lauder’s stock seesawed on its earnings news. Shares initially surged in pre-market trading on Oct. 30 after the company’s strong quarterly report, jumping about 5% to roughly $102.26 ts2.tech. This early spike reflected investor surprise at the better-than-expected results. However, as the trading day wore on, some of those gains evaporated – by midday, EL stock hovered around $97.36, down ~1.4% from the prior close ts2.tech. (For context, Estée Lauder’s stock had already climbed sharply in recent months in anticipation of a recovery. It rallied about 60% over the past six months amid optimism about
30 October 2025
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P&G Earnings Smash Estimates – Beauty Boom and Razors Fly Off Shelves in Q1

P&G Earnings Smash Estimates – Beauty Boom and Razors Fly Off Shelves in Q1

Procter & Gamble’s Q1 report beat expectations across the board. Revenue of $22.39 billion (vs. ~$22.17B forecast) and core EPS of $1.99 (vs. $1.90) both topped consensus marketscreener.com. In a statement, P&G credited resilient consumer demand for premium brands. For example, its beauty brands (Pantene, Olay, etc.) delivered roughly 6% organic growth finimize.com – a bright spot after weaker quarters. Grooming and personal care also held up; Bloomberg reports shoppers “brushed off price increases and snapped up the company’s Gillette razors and Secret deodorant,” underpinning the beat bloomberg.com. Overall volumes were flat, but higher pricing and cost savings boosted results.
24 October 2025
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