Ulta Beauty Stock Keeps Sliding as Investors Test the Beauty Chain’s AI Bet
Ulta Beauty shares fell 0.4% to $537.44 Tuesday after a 3.38% drop Monday, leaving the stock 24.52% below its February high. The company reported 2025 net sales up 9.7% to $12.39 billion and forecast 2026 sales growth of 6% to 7%. Ulta is expanding AI shopping tools with Google and launched an AI assistant on its website. Jefferies upgraded the stock to Buy on April 20, raising its price target to $700.