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Business Negotiations News 30 June 2025

Apple Eyes Anthropic Claude and OpenAI GPT to Reinvent Siri: Inside the Negotiations, Delays, and High-Stakes AI Gamble

Apple Eyes Anthropic Claude and OpenAI GPT to Reinvent Siri: Inside the Negotiations, Delays, and High-Stakes AI Gamble

Apple is negotiating with Anthropic and OpenAI to license their large-language models to power a major Siri upgrade, signaling a shift away from Apple’s traditional in-house AI development. The talks include training versions of these models to run on Apple-owned private cloud infrastructure for internal testing. If finalized, the plan would replace Apple’s own Foundation Models, marking a significant strategic pivot. Siri’s generative makeover was delayed from an early-2025 debut to the 2026 iOS 19 cycle, with Tim Cook reportedly losing confidence in AI chief John Giannandrea as Mike Rockwell took over leadership. Anthropic’s Claude 3+ emerged as the best
30 June 2025
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