Google’s March 2024 Core Update targeted unhelpful, unoriginal content and spam, with Google reporting a 45% reduction in low-quality, repetitive content in search results. In March 2024, INP (Interaction to Next Paint) replaced FID as Google’s Core Web Vitals metric, with targets like LCP under 2.5 seconds, CLS under 0.1, and INP under 200 milliseconds.…
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By mid-2025, 73% of marketing teams were using generative AI in some capacity. 62% of enterprise marketing teams now have formal generative AI guidelines. 75% of consumers are more likely to purchase from brands delivering personalized content. In Asia-Pacific, 2025 sees AI fully integrated into personalized marketing with hyper-targeted content, dynamic pricing, and automated journeys.…
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On July 30, 2025, YouTube relaxed monetization rules for profanity, allowing ads if strong language appears only in the first ~7 seconds (instead of demonetizing content for mild swearing in the first 8–15 seconds). TikTok introduced Creator Care Mode, an AI-driven one-click tool that filters offensive or spammy comments according to a creator’s preferences. TikTok…
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In Q4 2024, YouTube’s advertising sales reached $10.5 billion, up from $9.2 billion in Q4 2023, boosted by U.S. midterm spending. Analysts estimated YouTube’s 2024 ad revenues at $35–36 billion, about 13–14% of Alphabet’s total ad intake, with some valuing YouTube at roughly $550 billion as a standalone enterprise. As of 2025, YouTube Premium and…
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In June 2025, YouTube rolled out a wave of features around VidCon, including new audience segments “New,” “Casual,” and “Regular” viewers. The YouTube Community Tab became available to all channels and now lets fans post from mobile. YouTube Shorts gained shopping stickers globally with tests showing 40% higher product click-through in the U.S. YouTube reports…
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AI accelerates content creation and optimization with tools like Jasper and OpenAI’s GPT-4, producing first drafts from outlines in minutes. By late 2024, around 15–20% of Google searches included AI-generated overview answers, changing how traffic is captured. In 2025, ChatGPT’s website became the fifth-most-visited site globally, with about 5 billion visits per month. Despite AI…
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Over 5.24 billion people use social media worldwide. 72% of overall marketing spend now goes into digital channels. Global digital advertising and marketing investments reached $667 billion in 2024 and are projected to approach $786 billion by 2026. Approximately 49% of businesses say organic search provides the best marketing ROI, and 33% of internet users…
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From March 13–27, 2025, Google rolled out a broad Core Update focused on relevance, quality and user intent. In 2024 Google released four confirmed core updates (March, August, November, December), with the December update rolling out in six days—the fastest on record. Google’s 2024 spam updates targeted keyword spam, malicious content, and link schemes, with…
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Gartner projects worldwide generative AI spending will reach $644 billion in 2025, up 76% from 2024. By mid-2025, over 72% of companies have adopted some form of AI, with about 65% of firms using generative AI in 2024. Deloitte predicts 25% of AI-using companies will pilot autonomous “agentic AI” systems in 2025, rising to 50%…
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