Apple Ads and Maps Face EU ‘Gatekeeper’ Test Under Digital Markets Act – Apple Says They Don’t Qualify
Brussels / London – November 28, 2025 The European Union is opening a fresh front in its high‑stakes battle with Big Tech, after Apple disclosed that its advertising and mapping services now meet the thresholds of the bloc’s powerful Digital Markets Act (DMA) – but insists they still shouldn’t be treated as “gatekeepers.” Reuters On Friday, the European Commission confirmed…