
2025’s Most Popular Men’s and Women’s Watches – Luxury Icons, Smartwatch Superstars, Fashion Favorites & Affordable Gems
Swiss exports reached a record CHF 26.7 billion in 2023. The Big Four—Rolex, Patek Philippe, Audemars Piguet, and Richard Mille—account for nearly 44% of Swiss watch market value. Rolex became the first