Aterian Stock Soars as $18 Million Brand Sale and David Lazar Investment Reset the Company
Aterian Inc. agreed to sell its main e-commerce brands to Trademark Global for $18 million in cash and secured a separate $7 million investment from David Lazar. Shares surged 89% to $1.24, with trading volume over 189 million. The asset sale, pending stockholder approval, includes brands like Squatty Potty and hOmeLabs. Lazar is set to become CEO after the second investment tranche closes.