Star Tribune’s Bold “Good News” Experiment – Can Positive Stories Save Local News?
The Star Tribune launched MN Rising, a digital platform featuring sponsored stories about Minnesota organizations’ community impact. The project debuted in October 2025 with over 15 founding sponsors, including Blue Cross Blue Shield and the University of St. Thomas. Businesses pay to showcase their positive initiatives. The move comes as the paper seeks new revenue streams amid declining print and digital ad sales.